Danaher Corporation Digital Marketing Manager in Alsbach-Haehnlein, Germany
Laetus is a world-leading provider of powerful hardware and software for Vision Inspection and Track & Trace. Our solutions enable the highest level of product quality and efficient packaging processes in sectors such as pharmaceuticals, medical technology, cosmetics, food and Fast Moving Consumer Goods. The modules and complete systems can be seamlessly added to existing or new systems. 3,500 customers are already benefiting from these around the world with over 18,000 successful installations.
Due to growth we are seeking a Digital Marketing Manager to lead on international digital marketing activities. The role scope is international and remote working after an initial onboarding period will be considered.
Responsibilities and Key Activities include:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns with focus on visitor engagement generating leads for Laetus products and services
Lead the development, implementation, monitoring, tracking and optimizing of PPC campaigns such as Google AdWords.
Reporting including ongoing ranking and traffic monitoring, competitor and keyword analysis and driving measurable insights from SEO and analytics reports, including Google Analytics, Google Search, etc.
On-page optimization focusing on organic performance of Laetus´ websites in search engines. Leading and continually improving the keyword lists by performing detailed keyword research.
Ideal Educational/Experience Background:
Bachelor’s or Master’s degree in marketing or a related field
Experience in setting up and optimizing PPC campaigns on all major search engines
Proven experience in creating, leading and optimizing SEO campaigns
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Search, MOZ, etc.)
Fluent in English, and German
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.