Danaher Corporation Global Marketing Communications Specialist in Ann Arbor, Michigan
The Global Marketing Communications Specialist is a member of OTT HydroMet’s Marketing team, reporting directly to the Senior Manager of Marketing Communications. The Global Marketing Communications Specialist is instrumental in shaping the future growth of the global demand generation strategy and execution. The individual in this role will be responsible for driving demand by developing and executing marketing campaigns, expanding brand awareness, managing the virtual and live tradeshow process, and measuring the effectiveness of the marketing program.
Lead the execution of outbound and inbound marketing activities (website, email, social, PPC, video, podcast, content marketing, digital advertising, events, etc.) to maximize customer engagement, thought leadership, and lead generation for a core vertical.
Brainstorm with content and creative teams to generate compelling marketing ideas, content, advertising copy, graphic designs and promotional materials.
Own marketing metric reporting and analysis for North America and Europe; determining the effectiveness of marketing campaigns through daily, weekly and monthly KPI management using Salesforce, Marketo marketing automation, and DOMO dashboards.
Manage relationship with digital agencies, reviewing ads, remarketing and display campaigns, keywords and optimizing where necessary.
Manage tradeshow process by liaising with external vendors and internal teams to execute promotional events, tradeshows.
Assume other key initiatives and individual tasks as assigned.
Education, Background and Skill Requirements
Bachelor’s degree in marketing, earth science, business administration, communications or related field.
3+ years of B2B marketing experience with emphasis on digital marketing and digital lead generation programs.
3+ years of experience working with all the following platforms: Google Ads, Salesforce, WordPress, marketing automation programs, and LinkedIn.
Background in earth sciences or renewable energy preferred, but not required.
15% international and domestic travel required (post-Covid19 restrictions)
The salary range for this role is 56K- 90K. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in Colorado. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
You can apply for this role through the Careers Page at https://jobs.danaher.com/global/en/ (or through the Workday “Find Jobs” function if you are a current employee)
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .