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Danaher Corporation Senior Manager, Global Digital Marketing, Optimization in Atlanta, Georgia

Find what drives you on a team with a more than 70-year history of discovery, determination, and innovation. As a global leader in high-tech filtration, separation, and purification, Pall Corporation thrives on helping our customers protect people. Our products serve a wide range of markets, so if your interests lie along the spectrum of Life Sciences to Industrial, you’ll find a rewarding role here. For the exponentially curious, Pall is a place you can thrive and amplify your impact on the world.

Pall is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

The Digital Marketing Strategist and Web Optimization senior manager that leads the charge to optimize the performance of Pall’s website and expand Pall’s digital presence in different regions and languages to generate more qualified leads, organic and paid traffic, engaged visitors, and eCommerce transactions. Adept at using all optimization tactics and platforms to accomplish these goals and very capable of collaborating with web development, web content, campaign, automation teams, and key marketing partners across the organization.

Core Responsibilities

  • Manage the global Search Engine Marketing (SEM) program at Pall

  • Manage the regional associates and direct reports that support local SEM efforts

  • Optimize Pall’s current domains and expand Pall’s web and search presence in EMEA, Latin America, and APAC regions

  • Manage $1M+ global PPC budget

  • Expand Pall’s presence on additional paid digital channels such as Paid Social Media and 3rd party content providers, develop the standard work for those channels, and offer the new capabilities to BU stakeholders

  • Negotiate and manage global and regional 3rd party web service providers and service level agreements to optimize search engine and PPC results

  • Provide strategic leadership and creative thinking tied to the analysis of technology trends and the identification of new opportunities to help drive an enterprise level web strategy and optimization program.

  • Collaborate with key leadership stakeholders at the Sr. Manager, Director, and VP level to construct and optimize a digital marketing road map, resulting in an integrated strategy to improve efficiency, effectiveness, and marketing return on investment.

  • Collaborate with creative leaders to design inspiring content and campaigns that drive traffic and increase customer engagement.

  • Partner with DSE, BU marketing, and finance teams to optimize the eCommerce experience

  • Drives the creation and deployment of a global web strategy and web governance for Pall.

  • Partner with Sales and the Lead Qualification team to increase the quality of traffic generated from SEM efforts.

  • Partner with DSE to define the future web and associated platform development roadmap for Pall

  • Develop, maintain and coordinate appropriate content on Pall's websites

  • Craft and optimize websites and landing pages for demand generation channels and campaigns (e.g. paid search).

  • Work with BU partners to drive and align all paid channels to improve campaign performance

  • Provide data-driven recommendations to sourcing teams (paid, social, email, affiliate, ABM) by looking at both holistic and channel-level performance to improve the quality of users and time on site

  • Focus on site navigation optimizations to ensure consistency with messaging on site (content) and creative messaging (ads) for digital marketing efforts

  • Use reporting to propose, by channel, user-funnel optimizations and actionable insights across the website that will be useful both to marketing leadership and day-to-day stakeholders.

  • Design, execute, measure and implement learnings from A/B tests to enhance the user experience and drive deeper engagement and volume of qualified users

  • Implement call tracking and automated demo sign ups on paid channels to improve conversions

  • Measure the effectiveness of digital marketing and implement improvements as required, including the ability to interpret and organize data to drive decisions and shape strategy.

  • Serve as thought leader on digital marketing in relevant industries.

Minimum Qualifications:

  • Bachelor Degree

  • 7+ years of Digital Marketing experience

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.

Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.

If you’ve ever wondered what’s within you, there’s no better time to find out.

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation. If you’ve ever wondered what’s within you, there’s no better time to find out.

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