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Danaher Corporation Digital Channel Marketing Specialist in Austin, Texas

For over 50 years, SCIEX has been developing groundbreaking technologies and solutions in mass spectrometry and capillary electrophoresis. Our products enable our customers to quickly respond to environmental hazards, better understand biomarkers relevant to disease, improve patient care in the clinic, bring relevant drugs to market faster and keep food healthier and safer. At SCIEX, you’ll find a rewarding role that amplifies your impact on the world and helps you realize life’s potential.

SCIEX is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

Job Description

Are you ready to grow your career? Join our team! As Digital Channel Marketing Specialist, the chosen candidate will lead the strategy, execution, and management of paid campaigns for SCIEX global properties. Candidates should also possess an understanding of technical user experience trends, particularly as they relate to page load time, URL formatting, structured data markup, language targeting, and relevancy scores. Candidates will work with the SEO team, web development teams, internal technical resources, and digital marketing managers.

Additional duties may include program management of critical web operations projects supporting the SCIEX Web Development team. Projects include international targeting, mobile optimization, web tool integration, ecommerce and service portal integration, analytics and tracking code deployment for online campaigns, and overall site optimization.

This position may be remote based.

Responsibilities:

  • Global strategy, execution and delivery of all paid campaigns across all advertising channels

  • Ensuring that paid campaigns meet ambitious lead generation targets

  • Budget management

  • Strong focus on analytics and reporting on the results of paid campaigns, proving a positive ROAS

  • Using analytics tools to evaluate performance and continually deliver high converting traffic

  • Working closely with global teams to support regional campaign requirements

  • Developing briefs for the generation of visual content and video assets

  • Continuous optimization and innovation, including landing page optimization

  • Working with other channel owners to create and execute multi-channel campaigns

Required skills and experience:

  • Bachelor Degree preferred

  • Hands-on experience with creating paid campaigns in the following platforms:

  • Facebook and Instagram advertising

  • Bing advertising

  • Google Adwords (search, display, and YouTube)

  • LinkedIn advertising

  • Twitter advertising

  • Landing page optimization and A/B split testing to drive continuous improvement

  • Good level of knowledge of Google Analytics (Adobe Analytics a plus)

  • Experience with on-page analytics tools (e.g. Hotjar, CrazyEgg)

  • Salesforce.com CRM or similar

  • Eloqua, or similar marketing automation platform (e.g. Pardot, Marketo)

  • Basic HTML skills – editing landing pages

  • Creating high-quality, compelling ad content and landing page copy

  • Experience working with external agencies desirable

  • Proven ability to thrive in fast-paced, deadline-driven work environments

  • Proven ability to influence, work, and communicate globally with peers

  • Ability to juggle projects and timelines and prioritize effectively

  • Good knowledge of organic social and SEO would be advantageous

  • Knowledge of lead attribution, insight tags, tracking pixels, and conversion modeling

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.

If you’ve ever wondered what’s within you, there’s no better time to find out.

LI-MH3

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation. If you’ve ever wondered what’s within you, there’s no better time to find out.

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