Job Information
Danaher Corporation Global Transformative Marketing Campaign Specialist in Bangalore, India
Be part of something altogether life-changing!
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.
Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.
In this role, you will have the opportunity to:
Work closely with cross functional business stakeholders and campaign managers to develop and execute marketing campaigns, initiatives and product launches
Participate in content planning, ideation, creation, distribution, amplification, and analysis
Ensures all marketing material complies with Cytiva’s brand guidelines, writing guidelines, local regulatory requirements, and work instructions for advertising and promotional collaterals.
Propose and drive adoption of new strategies, techniques, and tactics throughout the marketing communications team and extended marketing organization
Measure KPIs for marketing campaigns, initiatives, and product launches, review progress with stakeholder and suggests counter measures where necessary
The essential requirements of the job include:
Bachelor’s degree in marketing, communications, journalism, or a related field; in biotechnology or chemistry
Ability to lead project teams and managing complex projects with external parties, proven marketing campaign and project management experience.
Knowledge of Transformative Marketing/Marcoms/ integrated campaign strategies (traditional, digital, and events) and content marketing best practices
Fluency in written and spoken English
It would be a plus if you also possess previous experience in:
Experience working in a B2B environment, preferably in the life sciences industry
Experience working with marketing automation, content management, and CRM tools.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.