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Danaher Corporation Strategic Marketing Manager - Industrial in Bangalore, India

DESCRIPTION

This role drives growth by leading the vertical strategic plan for the respective markets. This includes understanding market drivers and opportunities, the interconnectedness of Hach’s solutions and developing and executing strategies to drive growth in existing and adjacent markets.

This role is responsible for

  • Developing and driving marketing action plans in liaison with the Global product teams to help WQ APACachieve their AOP targets

  • Achieving the strategic goals for products via Product Life Cycle Management by driving new product launches in APAC

  • Alignment with the rest of the vertical teams, the broader marketing team, sales, service, R&D, SCM etc.

  • Implementing impactful sales and application tools and strategies in WQAPAC

  • This position may also assume responsibility for cross-functional company and/or marketing-wide initiatives and meetings as required

KEY RESPONSIBILITIES

  • Development of a long-term strategy for the target markets/customer segments and support in the development of business cases as well as a vertical (business segment) strategy in WQ Asia.

  • Collaborate with sales leaders to align on specific needs to implement growth strategies and adapt when needed

  • Brings customer centricity to commercial activities by gathering VOC to understand customer pain points

  • Drive cross-functional alignment with the rest of the marketing team, sales, service, and Claros/IoT

  • Understand and leverages the relevant Danaher Business System (DBS), including but not limited to: Problem Solving, Daily Management, Launch Excellence, Customer Segmentation, VOC

  • Analysis of markets, competitive information, global sales performance etc. and development of an effective marketing strategy for new product launch ; including analysis of competitors' portfolio and sales tactics and development of attack/defense plans.

  • Conduct business reviews and prepare monthly, quarterly and annual forecasts and implement corrective actions for new product launches.

  • Help define and develop a marketing communication mix for the product portfolio and analysis of the positioning of the product portfolio and global pricing

  • Conduct customer visits and launch activities such as the launch of new products at major congresses, product training and/or boot camp activities

  • Support development of the regional strategic plan

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.

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