Danaher Corporation Sr. Digital Marketing Manager in Beijing, China
Drive revenue generated from SEO.
Review Analytics (google/Baidu etc.) in order to optimize content and products and collaborate with marketing and agency team to improve engagement and conversion metrics onsite.
Manage the day-to-day SEO program, roadmap and growth strategy based on customer and competitive insights, agency recommendations, brand strategy and E-commerce goals.
Plan, manage and execute search engine optimization efforts to ensure consistent high keyword ranking on search engines.
Report findings and provide appropriate counter-strategies when appropriate;
On a daily basis, you’ll be responsible for:
Drive revenue generation from SEM.
The strategy of pay-per-click campaigns including bid management and optimization.
Use statistical analysis to draw conclusions about marketing campaigns and make recommendations accordingly (on a weekly base); Developing optimization strategy and create execution plan.
Managing agencies to implement successful bidding strategies and effective keyword management based on business goals and targets.
Identifying growth opportunities and implement initiatives to ensure continue improvements of financial ROI for the business.
Lead Team and agency to drive revenue generation from E-commerce.
Good communication skill with the 3rd party platforms like T-mall, JD & 1688.
Strong business analysis ability about eCom data performance.
Collaborate with Commercial Team to help the customer shop more confidently while adding benefit to our SEO program;
STRENGTHS FOR SUCCESS
Website set up & management experience
Marketing automation experience
Team & project management skill
Ability to work independently and collaboratively
Innovation: Ability to generate new ideas to effectively achieve Digital goals
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .