Danaher Corporation Director of Marketing in Boston, Massachusetts
Danaher Company Description
IDBS helps research and development (R&D) teams around the world make discoveries that have the potential to transform the lives of populations worldwide.
Our advanced scientific informatics platform, The E-WorkBook Cloud, enables organizations to securely capture, manage, share and gain insight from their structured and unstructured data.
Our diverse customer list includes 22 of the top 25 global pharmaceutical companies, and other R&D-driven organizations in biotechnology, agricultural sciences, chemicals, consumer goods, energy, food and beverage, and healthcare.
Privately held since 1989, IDBS joined Danaher's Life Sciences platform at the end of 2017. IDBS will help provide the foundation for a portfolio of life sciences informatics and knowledge management solutions, within Danaher, that will accelerate the speed of discovering, developing and producing new drugs and therapies.
IDBS is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
About IDBS IDBS is a leading global provider of advanced software for research and development (R&D) organizations to securely capture, manage, share and exploit structured and unstructured data. We create cloud-based solutions that are designed to meet the challenges faced by organizations, and their scientists, in scientific data management and lab informatics. We enable our customers around the world to get back to what they do best: science. Our purpose is to provide the best cloud-based research and development (R&D) technology and solutions to the world’s most forward-thinking companies, helping them solve global challenges.
The Director will provide executional and thought leadership in all aspects of marketing and communication including PR, brand management, creative management, advertising (traditional and online), digital marketing (website, interactive, mobile, SEO and marketing automation), events (online and in person), regional marketing, social media, and CRM. This seasoned professional will have responsibility for strategic planning and execution of integrated global transformative marketing programs to increase engagement and demand. The Marketing Director will lead and manage a global team of marketing professionals. Line management responsibilities include recruitment, performance reviews, 121 meetings (at least monthly), identifying development needs, motivating the team to ensure IDBS has a highly respected, scalable and highly performant Marketing function.
Functional: * Lead a team of corporate, digital and field marketing associates; responsible for retaining, developing, and attracting talented individuals and team leaders. * Drive the planning (annual and ongoing) and implementation of comprehensive marketing plans to support the commercial goals and growth of the business, including the generation of high quality, qualified leads from targeted markets. * Responsible for the global and regional alignment of campaigns with strategic market initiatives and ensuring the most appropriate and effective tactics and channels are incorporated for maximum effectiveness. * Provide global leadership for demand generation across the portfolio; generate sufficient qualified leads to maintain appropriate sales pipeline ratios; implement continuous improvements in demand generation process, i.e. list development, lead scoring, etc. * Innovate by experimenting with new transformative marketing concepts in controlled, measurable campaigns * Assume responsibility for all programs designed to generate brand awareness and product demand in the market. * Manage and collaborate with current vendors while assessing opportunities for the addition of new vendors. Manage the vendor selection and assessment process in accordance with QMS. * Develops and manages website and customer web journeys * Utilizes IDBS CRM (Salesforce) to track team activities, forecast performance and report metrics * Attend conventions, conferences, and trade shows as needed to accelerate learning and business growth. * All other responsibilities and/or other related duties as assigned. Leadership: * Line management of the Marketing team in accordance with Danaher’s Leadership Anchors and best practice to ensure a highly motivated and effective team where talent is retained and succession strategies developed and executed. * Advocate, and champion through demonstrable behaviors, the Danaher Core Values and Leadership Anchors. * Set clear performance objectives and goals for the team, aligned to the overall Go to Market and growth strategies, and work with the HR team to ensure an appropriate competency framework is in place to drive a high performing Marketing team. * Interview, select, coach, train, instruct, manage, and appraise the performance of associated Marketing team members and mentor associates as appropriate. * Review and plan team’s work, taking corrective action where required. * Actively promote and lead the use of Danaher Business System tools within own team through continuous development, integration and effective deployment. Identify opportunities for standard work and implement as appropriate. * Create and sustain a positive team environment displaying high levels of motivation and excellent team spirit. * Continuously appraise & ensure effectiveness of the Marketing team through objective metrics for improvement.
Quality Management: * Plan, organize, direct, manage, and evaluate the Marketing team activities and budget. * Own the Continuous Improvement of the department’s Quality Management System (QMS) in line with IDBS * Ensure team is compliant with company policies and processes. * Actively participate in Customer and Internal Audits and ensure all audited work is carried out in accordance with the relevant QMS procedures, updating procedures where appropriate. * Ensure the team maintains an appropriate level of knowledge of all IDBS products and related technologies and proactively train on new products, in particular SaaS products, to enable them to deliver an outstanding experience to customers.
* Bachelor’s degree (or equivalent) in business, communications, marketing or the sciences. MBA or other advanced degree preferred. * 8-10 years marketing experience. Life sciences and/or enterprise software experience preferred. * Excellent understanding of and ability to articulate the various marketing techniques and philosophies including, but not limited to, Digital Marketing, SEO, Account Based Marketing and Challenger Marketing and derived value. * 3 or more years in people management experience with preference for experience in managing staff in multiple geographies * Expertise in the use and exploitation of a wide range of common and less-common marketing channels and tactics including, but not limited to, webinars, tradeshows, PPC, website/microsites/landing pages, LinkedIn, Infographics, advertising agencies and print. * Extensive experience with various digital marketing methods. * Extensive experience with successful implementation of a full range of global marketing programs/initiatives to drive growth; exceptional business acumen
Diversity & Inclusion At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
Danaher Corporation Overview
Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years. At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team. Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.
Job Function: Marketing
Primary Location: North America-North America-United States-MA-Boston
Req ID: IDB000093