Danaher Corporation Manager, Systems & Connectivity Product Marketing in Boston, Massachusetts
At Cepheid, we are passionate about improving healthcare through faster, more accurate diagnostic tests. As a member of our team, you’ll get to make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development. Our mission drives us, every moment of every day, to develop rapid groundbreaking solutions for the world’s most complex health challenges.
The Systems and Connectivity Product Manager will be responsible for managing Cepheid’s system portfolio and connectivity solutions across the Americas region. The Product Manager will manage and execute a marketing strategy that aligns with organizational objectives to meet/exceed America's business revenue/margin goals.
ESSENTIAL JOB RESPONSIBILITIES:
Execute upon marketing and product launch plans:
Develop marketing plans for systems and connectivity portfolio
Monitor market data to identify America's market trends and opportunities for the portfolio
Partner with Global Marketing, Operations, and the Sales team to ensure the successful launch of new products
Work closely with the Global Marketing team to provide feedback/insights for product life-cycle management
Drive awareness and demand for Cepheid products and services:
Identify key opinion leaders throughout the region and nurture those relationships to build a strong network in the region
Provide support, tools, and training to the country and distribution teams
Drive publications for the product portfolio ensuring we are well represented at conferences and in peer-reviewed journals
Initiate key scientific and health economic studies and projects
Provide regular updates on the competition and Cepheid market penetration and competitive trends
Achieve business objectives and revenue targets:
Participate in forecasting/planning projects and support demand planning
Drive lead generation and acceleration of opportunities into the sales funnel
Map marketing/sales collateral to marketing/sales funnel stages
TRAINING RESPONSIBILITIES: (REQUIRED)
- Complete all assigned and required training satisfactorily and on time
Education and Experience (in years):
Bachelor’s degree with 5+ years of related work experience OR
Master’s degree in a field with 3+ years of related work experience OR
Doctoral degree in a field with 2+ years of work experience.
Knowledge and skills:
Demonstrates knowledge of products and their application
Communicates effectively and strong teammate/collaborator with various internal constituents, customers, and other partners
Excellent presentation skills; able to multi-task across a broad number of products and disease states
- Work may involve repetitive arm/wrist motions.
The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be a comprehensive list of all responsibilities, duties, and skills for this job.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .
Operating Company: Cepheid