Danaher Corporation Sr. Manager, Marketing Automation in Brea, California
Danaher Company Description
At Beckman Coulter, we are dedicated to advancing and optimizing the laboratory. For more than 80 years, we have been a trusted partner for laboratory professionals, helping to advance scientific research and patient care. We do challenging work on a global scale, and are invested in growing our associates’ careers. We embrace continuous improvement, and are passionate about moving science and healthcare forward.
We have a vital role at Beckman Coulter: our focus on innovation, reliability and efficiency has led us to become the partner of choice for clinical, research and industrial customers all over the world.
Beckman Coulter is a Danaher company, operating in two industries: Diagnostics and Life Sciences.
Beckman Coulter is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check.
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To manage the overall marketing and product positioning for Beckman Dx Automation portfolio for North America. This includes detailed analysis of the business, industry and competitor trends. Determine and work closely with Product Management including both current and in the pipeline, with anticipated customer needs to identify market opportunities. Partner with assigned team members and participate in the development of strategic plans.
The Sr. Marketing Manager, Automation, will be responsible and accountable for coordinating market plans and/or launch programs within assigned product areas to create demand and maximize sales. Consultant to sales force, as well as other functional areas.
The primary areas for measurement of this individuals’ success will be:
* Perform detailed analysis of the business area, including business, industry and competitor trends. Identify customer needs and investigate both existing and potential channels and market opportunities in which to sell our existing products. Develop strategic one to two-year plans for the business area.
* Shape / champion new segments and directions by synthesizing & analyzing data to understand customer needs; evaluate potential new approaches to marketing the portfolio of WITS products and formulate recommendations based on known risks and rewards. Work with BU and regions to determine the effectiveness of marketing campaigns and channels; market strengths, weaknesses, opportunities and threats (SWOT); Pricing and Profitability. Partner with regions to redirect tactics based on analytics; Win/Loss; market share; Competitor Financials/performance. Gather customer input to develop message and segment strategy then work with regions to refine based on specific needs Market Share * Develops and implements commercial & market plans and programs, both short and long term, to increase BEC’s market share in core product area, but working cross functionally with other marketing department members to drive overall strategic initiatives. * Establishes methods and mechanisms to measure BEC’s market share in each market segment. Product Line Growth and Profitability * Sets annual and long range goals for revenue growth and profitability * Establishes with appropriate plans and programs to achieve goals. * Monitors progress to growth and profitability goals and intercede as appropriate to ensure achievement. New Product Success * Builds and maintains appropriate systems to ensure rapid, efficient, and effective new product launches. * Determines priority in conjunction with peer departments, consistent with strategic plan, of new product projects. * Sets goals for new products both in terms of specific product growth and profitability as well as contribution of new products as a whole to the company's financial performance. Market/Competition Knowledge and Intelligence * Establishes and maintains appropriate systems and mechanisms to maximize competitive advantage through superior understanding of market trends, beliefs, perceptions, behaviors, and scope as well as competitor actions, strengths, weaknesses, and plans. * Communicates broadly throughout the company regarding above to ensure appropriate base of market and competitor understanding in strategic and operational plans. * Develops mechanisms to cascade information from product sales specialists to the general field sales force Company Goals * Participates in formulation of the company's strategic and long-range plans. * Complies with and supports all company health, safety, and other standards and practices. * Continuously reviews all aspects of the marketing, commercial, business development organization and implements any necessary improvements in staff quality and support requirements. First Year Expectations * Execute Regional Automation User group meetings- Incorporating VOC and pull marketing strategies * Creation of Automation/IT best practices library for the customer, including customer shareable rules libraries and Automation metrics
* Sales tools package development including SW and HW demos in multimedia formatting, key value proposition sales sheets and competitive differentiation comparisons. * Monthly Automation/IT training on product features and competitive differentiation; turn this content into online e-learning library and become “go to” person in North America.
Education / Experience: * B.S. in business, computer/information technology or life sciences. MBA is preferred. * 14 years marketing experience with emphasis in downstream/commercial marketing strategies, tactics and execution. (Preference with Healthcare and IVD) * Written and successfully executed annual marketing/ business plans: strategies, tactics, and metrics to drive and achieve business goals. * Prior experience with commercialization of mature and new products: developed and executed launch plans, including messaging, positioning, pricing, sales materials, sales training, communication plans. * Ideal candidate has knowledge of the N. America diagnostics market, preferably in automation sales cycles, market drivers, customer needs, competitors, decision-making processes, regulatory and reimbursement impact, market segments. Experience with the sales cycle for capital equipment is highly desired (instruments, reagents, service, interfaces, automation). * Demonstration of establishing rapport with senior sales level representatives as well as sales management to ensure continuity of marketing objectives for North America. Leading multiple communication events via conference call, webex and other communication applications. * Ability to work in a large, matrixed organization, having a working knowledge of the principal areas and role of Marketing, Sales, Service, Manufacturing, Planning, R & D, QA and Business Development. * Ability, talent, commitment and ambition to assume increased scope of responsibility in organization within 24-48 months. * Ability to work cross departmentally to achieve company strategic vision outside of core product line, identifying, cultivating and ensuring long term company growth. * Prior sales or sales training experience desirable. * High energy, self-starter with bias for action and sense of urgency. ‘roll up their sleeves’ type individual who is able to get marketing and sales organization excited about their goals * Excellent problem solving and analytical skills. Ability to perform exceptionally well in fast paced, performance oriented environment. * Strong interpersonal skills and communications style that will develop confidence not only internally among employees and the Executive Team, but also externally among current and potential customers. * Emotional maturity and ability to create change in an environment where the structure may evolve rapidly.
Danaher Corporation Overview
Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years. At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Organization: Beckman Coulter - Diagnostics
Job Function: Marketing
Primary Location: North America-North America-United States-CA-Brea
Req ID: BEC012126