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Danaher Corporation Director, Digital Marketing, Pantone in Carlstadt, New Jersey

Who We Are

Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate, and control color from inspiration to realization – using sophisticated X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion, and product design. Pantone Standards feature digital and physical color specification and workflow tools.

What We Value

At Pantone, we believe that life’s potential comes in all different colors and packages. We are committed to being better every day, and we welcome you as you are. We are consciously creating an environment where all people have an equal opportunity to succeed, where everyone feels included, and diversity is celebrated. The future of technology innovation for the consumer goods value chain is brightened by the colors of our world.

We are seeking a Director – Digital Marketing to be based in Carlstadt, NJ. This is a hybrid work from home/on-site opportunity. There is some remote flexibility for the right candidate.

Our ideal Director, Digital Marketing will:

Be a top-level leader within Pantone, reporting to the General Manager of Pantone. You will be developing and executing on Pantone’s digital marketing strategy and drive maximum return on investment from our paid media budget as well as investments made to improve efficacy of our free channels. You will build out the internal process and support the team in determining the right digital marketing plan for all product launches, company announcements, and deployment of new features. You will determine the appropriate audience segmentations, media plans, bid strategies, and key metrics for each campaign. This is a critical role to Pantone’s digital transformation journey.

In your main role at Pantone, you will:

  • Define and execute on our digital marketing strategy - including developing our digital go-to-market strategy, identifying channels, launching tests, optimizing all paid campaigns, and managing and carrying out our retargeting strategy

  • Partner with cross-functional teams to identify ways to optimize funnel for increased campaign effectiveness

  • Drive media learning agenda and measurement plan prioritizing tests/trials that will impact positive business growth

  • Define content and testing needs across the user journey and partner with regional teams to ensure strategy meets growth objectives

  • Manage external agencies and collaborate with internal partners to create digital content and marketing plans that resonate with the target audience

  • Work with our business intelligence team to report on effectiveness of paid media campaigns, identify areas of improvements, and complete countermeasures to drive better spend efficiency

  • Learn and use the Danaher Business System. Drive adoption of relevant processes, tools and metrics

  • Collaborate cross-functionally to help define customer communication process via mass e-mail and social media, in support of sales, product launch, lead generation, and brand enhancement

  • Develop an exceptional level of excellence within the organization; recruit and retain top talent; define a world-class team environment of fun and high energy where team members can do their best work

  • Be a key contributor to annual strategic plan process

Critical Success Factors for the Ideal Candidate Profile are:

  • Experienced manager with strong eye for business and willingness to jump in to work side-by-side with the team to get things done

  • Strong communication skills; customer-centered; adaptive to change; strategic and tactical; continuous improvement mentality; self-starter

  • Highly analytical, diligent problem solver and a data-savvy decision maker

Your Education and/or Background Experience will have:

  • At least 7 years of relevant work experience in digital growth marketing

  • A proven track record of driving market share growth, demonstrated over a sustained period of time

  • Bachelor’s degree in Business, Marketing, Computer Sciences, or related degree. Advanced degree and/or MBA is highly preferred

  • Experience in growing subscription businesses and/or marketplaces a plus

  • Experience in digital transformation a plus

  • Background and interest in retailing and/or design-based industries preferred

Our offer

We grow talent; we give you the opportunity to develop your career based on your strengths. Pantone is a career destination for engaged, passionate and hardworking people who are driven to seek innovation, growth and opportunity.

A career with Pantone will push you and challenge you, providing growth opportunities and the prospects to advance your career.

If you are a driven performer, you will work with committed, like-minded people, giving you the support to reach your full potential.

We offer competitive benefits including health insurance, medical, a 401k match from day one, and incentive bonus plan!

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation. If you’ve ever wondered what’s within you, there’s no better time to find out.