Danaher Corporation Director, Marketing in Glen Allen, Virginia
Job Title: Director, Marketing
Career Framework Job Profile:
Department/Location: Marketing / Virginia
Reports to: VP Marketing
FLSA Classification: Exempt
OUR SHARED PURPOSE: BUILDING LASTING BONDS
The communities we belong to – the bonds we build with the people we care about – are integral to fostering our successes. From the bonds we create with customers to foster loyalty and respect, to the bonds we create with our local community outside of work hours – relationships shape our success. We’re building a better world by building lasting bonds.
Building: We’re doers. Our tools are innovation, experience, and dedication.
Lasting: We’re always there. We embrace an unwavering commitment to the future.
Bonds: We’re your neighbors. We value relationships with our customers and communities.
The Director of Marketing has overall responsibility for developing and delivering a fully integrated digital marketing strategy and associated activities that span promotional campaigns, trade shows, customer events, technical publications, print and digital collateral, ad buys, and all digital marketing assets. The Director of Marketing leads all aspects of Strategic Marketing and Marketing Communications at ChemTreat and reports directly to the VP of Marketing.
ESSENTIAL FUNCTIONS & RESPONSIBILITIES
Lead a team of > 10 people; coordinate the efforts of Vertical Sales Leadership, Technical Services, and other key stakeholders within the commercial and support teams.
Oversee the planning, creation, and implementation of ChemTreat’s Strategic Plan.
Assess in-market and adjacent space opportunities in order to establish marketing campaign priorities and influence product development efforts through the New Product Innovation Process.
Establish improved marketing intelligence processes (VOC, Customer Satisfaction/NPS, Win/Loss Analysis) to diagnose gaps in commercial execution and identify countermeasures.
In conjunction with Vertical Sales Leadership, manage the planning and execution of ChemTreat multi-channel Marketing campaigns for all verticals.
Lead the development and implementation of ChemTreat’s digital marketing strategy to drive brand awareness and lead generation.
Coordinate internal/external events and communications to include conferences/seminars, tradeshows, customer and charitable giving events, and promotional items portfolio management.
Manage acquisitive growth funnel to drive prioritization of ChemTreat M&A targeting and cultivation.
Lead the business development process for active M&A projects to include market work, company due diligence, and modeling to drive investment decision and valuation.
Establish metrics to measure the effectiveness/efficiency of Marketing activities and drive improvements, including refinements to organizational structure and associated processes.
Work with sales and tech support teams to build and maintain product and market knowledge.
Support marketing-related CRM, Business Intelligence, Marketing Automation, Sales Enablement, and ERP activities; document and communicate all process changes and requirements, coordinate all data/software integration efforts.
Collaborate closely with IT and CT Vista teams to deliver a world class customer digital interface.
Coordinate with other Danaher operating companies to support platform level marketing efforts.
KNOWLEDGE & SKILLS
Technical, Analytical skills and business knowledge
Communication and Interpersonal skills; Teamwork and leadership
Organizational skills; Self-management
Knowledge of industrial water treatment chemistry, equipment, and associated applications
EDUCATION & EXPERIENCE
Minimum of Bachelor’s Degree in Chemistry, Engineering, or related field
Minimum of 10 years of experience in Strategic Marketing and/or Marketing Communications
Constantly required to sit and occasionally required to walk, stand, climb (includes stairs), balance, stoop, bend, kneel, crouch or crawl, and talk, hear, and smell
Constantly using hands to finger, handle, feel or operate objects, and computer keyboards.
Routinely required to reach with hands and arms, squat, turn/twist, or reach, lift, carry, push, or pull up to 20 pounds
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus
The Physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORKING CONDITIONS & ENVIRONMENT
- Consists of an indoor work office environment with good ventilation, adequate lighting, and low noise levels.
AT WILL STATEMENT
Employment with ChemTreat is on an at-will basis, which means that either the employee or ChemTreat can terminate the employment relationship at any time and for any reason (or no reason), with or without notice, unless the employee and ChemTreat have entered a written agreement signed by the employee and a duly authorized representative of ChemTreat.
ChemTreat, Inc. is an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any characteristic protected by law.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here.