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Danaher Corporation Marketing Manager– U.S. in Grand Rapids, Michigan

Marketing Manager– U.S.Linx Printing Technologies is seeking a Marketing Manager who will be responsible for building the Linx marketing strategy in the US and driving increased revenue for the business directly and through our US channel partner network. This position will provide you the opportunity to develop your marketing knowledge as part of Linx’s global marketing team as well as providing you an opportunity to grow your career across the much wider Danaher group worldwide.

We believe that real breakthroughs come from teams that think big and respect each other’s differences. Our deeply embedded commitment to continuous improvement reminds us that we can keep learning, keep improving and keep striving for better. And we would love to have you on this journey with us!

Your challenge

The US Marketing Manager will develop and enable an optimized marketing strategy with a key focus on lead generation, marketing programs and support of channel partner infrastructure.

The successful candidate will be able to build and develop marketing plans, implement PPC/SEO/digital campaigns with the support of the Linx digital and content marketing teams, and implement best practice marketing within our local channel partners.

Key objectives include leading & driving the digital performance in US directly and through our channel partner network, converting marketing materials to be suitable for channel partner use, developing campaign and marketing materials to support targeted markets and initiatives, improving communication, and focusing on lead generating campaigns that build the funnel and grow revenue.

As Marketing Manager at Linx, you will:

As Marketing Manager based in the USA, you will report to the global Channel Marketing Manager in the UK, with good working relationships with the local Linx US Distribution Sales Managers, Channel Partners and the Linx Global Marketing team.

A critical responsibility of this function is to work with agencies, distributors, and direct businesses, to improve the digital and lead generation strategy and support the growth of our business.

Key responsibilities:

  • Develop the strategy to expand Linx’s digital presence and lead generation in USA

  • Deliver integrated campaigns both directly and in partnership with distributors to drive leads

  • Own the sales-lead generation function and drive inbound and outbound lead generation

  • Understand Channel Partner needs & market dynamics to develop marketing plans

  • Work with Linx global marketing team to develop and execute localized marketing programs to support lead generation and funnel growth

  • Lead qualification, handling and tracking through CRM system and with channel partners

  • Track marketing effectiveness through digital metrics and ownership of daily management and US specific marketing KPIs

  • Support new product launches by working with internal partners and re-purposing relevant marketing material

  • Assist in managing SEO & PPC and digital activity

  • Maintain and manage Linx US website content and landing pages and support with partner digital activity

  • Support in-country channel partners to improve their marketing effectiveness and activities by assisting in developing training tools to enhance partner capability

Critical Success Factors for the Ideal Candidate Profile:

  • Motivated and Driven – goal-based approach to marketing with the ability to self-learn, and driven to solve problems to achieve results

  • Analytical – ability to develop analysis and build meaningful reports, with experience of working within a process driven & result-oriented environment

  • Teammate and Collaborator – make connections with both internal teams and external stakeholders, and work cross departmentally to achieve the company vision

  • Innovative - approach work with innovation at the forefront of their mind

  • Flexible and Creative Professional Style with the ability to build relationships, influence and challenge the status quo

  • Sense of Urgency - ability to handle multiple projects in a fast-paced environment

  • Self-motivated - effectively work remotely with communication across different time zones

Your Education and/or Background Experience will have:

  • Marketing relevant qualification with demonstrable knowledge of marketing in a B2B environment

  • Working knowledge and experience in a marketing communications role with demonstrated success in executing marketing strategies

  • Experience of maintaining website content using a Content Management System

  • Experience of using Salesforce or CRM system desirable

  • Knowledge of Search Engine Optimization & Google Ads desirable

  • Excellent communication and interpersonal skills

  • The role offers a flexible working environment with options to work from home and vary working hours. The role necessitates some international travel 5% (UK Head Office) and 10-20% domestic travel i.e. working with channel partners

Candidates should be in eastern or central time zone.

About Linx & Danaher

Linx is a part of a larger corporation, Danaher, a global Fortune 500 organization with annual revenue close to $20 billion. When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

We invest in our employees’ professional development and support you in achieving your aspirations by offering dynamic careers across multiple operating companies and locations. We are innovative, fast-paced, results-oriented, and we win. We need talented people to continue winning.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at 202.419.7762 or applyassistance@danaher.com to request accommodation.

If you’ve ever wondered what’s within you, there’s no better time to find out.

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation. If you’ve ever wondered what’s within you, there’s no better time to find out.

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