Danaher Corporation Alternate Site and POC Segment Marketing Internship, EMEA in High Wycombe Buckinghamshire, United Kingdom
The Alternate Site and POC Segment Marketing Internship will report to the EMEA Director, Segment Marketing. This position will play a key supporting role in the success and growth of Cepheid’s marketing capabilities. This role will interact with management, EMEA and Global marketing, EMEA Alternate Business Unit, EMEA market analytics.
ESSENTIAL JOB RESPONSIBILITIES:
Strategic marketing activities:
- Monitor regional market trends and opportunities: alternate site competitor’s strategy, regulation shifts and reimbursement changes with the support of the GAMA team
Segment-focused demand generation:
Working in conjunction with the Product Marketing and Digital Marketing teams, develop demand generation campaigns and activities to address segment opportunities
Create segment-based collateral with the support of the Community Diagnostics Testing and Product Marketing teams (for example flyers, customer presentations, landing pages)
Drive EMEA Alternate Site congress plan and support local event organization
Track performance of marketing activities through KPI management
TRAINING RESPONSIBILITIES: (REQUIRED)
- Complete all assigned and required training satisfactorily and on time
Education or Experience (in years):
Bachelor’s degree, preference for marketing, business
Master’s degree in Business/ Marketing. Available for an internship of 6 months or in interim year, ideally in last year of study
Previous internships experience in the field of Marketing / Business
Knowledge or experience in the healthcare / IVD industry is an advantage.
Knowledge and skills:
Must be effective when working in cross functional teams with a proven track record working with geographically dispersed team members
Must have excellent communication and presentation skills and ability to deliver complex information into a simplified manner for the audience to understand.
Needs to be a creative problem solver
Detail oriented, quick learner and able to balance multiple tasks
Enthusiasm, strong interpersonal and motivational skills
Be a strong team player/collaborator with various internal colleagues, customers and other stakeholders
Must be fluent in English and other languages are an advantage
Good knowledge in MS Excel and MS PowerPoint is desired
The statements in this description represent typical elements, criteria and general work performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills for this job.
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.
Operating Company: Cepheid