Danaher Corporation Global Marketing Campaign Manager in Indianapolis, Indiana
Beckman Coulter Life Sciences’ mission is to empower those seeking answers to life’s most important scientific and healthcare questions. With a legacy spanning 80+ years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery. As part of our team of more than 2,900 associates across 130 countries, you’ll help drive our vision of accelerating answers—and our commitment to excellence.
Beckman Coulter Life Sciences is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.
The Global Marketing Campaign Manager joins a team of marketers who are passionate about the buyer’s journey and continually push the creative envelope. We are storytellers. We are results-oriented. We are data-driven. In this role, you will design and execute integrated marketing campaigns that support a post-purchase customer experience. You will drive demand generation for post-purchase service offerings, focusing on value-based selling to drive long-term, repeat customers. Working with partners across the globe, you will facilitate the deployment and execution of your campaigns in every major geo.
Own the development of global marketing campaigns that result in increased sales and profit growth.
Create engaging content that amplifies our brand, differentiates our products and services. Articulate technical content into significant customer messaging, convey creative direction, and develop new content & messaging.
Execute tactics through traditional and digital channels including website, email, social, trade show, telemarketing, webinar, and publications.
Adapt content to different target customer personas and segments and repurpose & distribute through digital channels. Maintain a deep understanding of your target market segment and key personas through the voice of the customer (VoC).
Handle digital campaign assets, develop landing pages, and run effective keyword strategy across organic channels.
Lead localization and application of digital content for use in international markets. Utilize CMS and Marketing Automation Platforms to create landing pages, emails, and related assets. Handle auto-responders and follow-up communication for digital touchpoints Partner effectively with key members in sales, quality and regulatory, digital marketing, product management, and R&D.
Measure and evaluate key performance indicators (important metrics) such as leads generated, quality, revenue, and customer engagement by tactic.
Bachelor’s degree in field with 5+ years of experience
5+ years of experience with marketing automation and email campaign management
3+ years of hands-on digital execution experience in multiple channels including search and content marketing
Validated experience and expertise in developing global integrated marketing campaigns and execution through multiple channels and tactics
Shown experience with copywriting, messaging, and segmentation, and the ability to create a story through messaging that follows a complete buyer’s cycle.
Confirmed understanding of digital marketing strategy for B2B organization
Shown success at marketing high value, solution-based platforms (hardware, consumables, software, service, support)
Preferred working knowledge of Salesforce.com, Marketo, BrightEdge, DOMO, and Sitecore.
An ability to optimally lead creative resources. Including: translating business objectives into strategy briefs and then leading agency work to deliver on the brief, including the evaluation of work at each stage of development.
Comfort in a multi-national & time-zone work environment
Results orientation with a bias for action
Beckman Coulter develops, manufactures, and markets products that simplify, automate and innovate complex biomedical testing. Our diagnostic systems, found in hospitals and other critical care settings around the world, produce information used by physicians to diagnose disease, make treatment decisions and monitor patients. Scientists use our life science research instruments to study complex biological problems including causes of disease and potential new therapies or drugs. More than 275,000 Beckman Coulter systems operate in both diagnostics and life sciences laboratories on all seven continents. For 80 years, our products have been making a difference in peoples’ lives by improving the productivity of medical professionals and scientists, supplying critical information for improving patient health, and reducing the cost of care.
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.
If you’ve ever wondered what’s within you, there’s no better time to find out.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .