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Danaher Corporation EMEA Digital Marketing Manager in London, United Kingdom

Leica Biosystems is seeking an experienced Digital Marketing Manager to join our Global Digital Marketing organisation in EMEA. This position will be remotely based and the person can be located in any of the listed UK & EU countries.

This position is key to us for implementing the digital marketing and online lead generation activities for our EMEA region. You will provide your strong analytical skills, discernment, and innovative marketing ideas to build a better digital marketing program by measuring, optimising, testing, recommending, and implementing improvements on all programs and campaigns. You’ll own tactics including but not limited to email, search engine optimisation (SEO), search engine marketing (SEM), landing pages, web capture forms, lead acquisition, data cleansing and lead scoring.

We'll also get you to be responsible for the day-to-day management and execution of our EMEA Digital Marketing programs and tactics, in collaboration with our EMEA Marketing Team within a Matrix environment. You’ll handle the performance of the Leica Biosystems EMEA website to generate more organic traffic and ultimately more qualified leads. You will be adept at using all conversion rate optimisation tactics and platforms to accomplish these goals and capable of collaborating with web development, content, campaign teams and key marketing partners across the organisation.

In this role, you’ll

Paid Search

  • Set up, supervise and maintain successful pay-per-click advertising campaign including keywords, bids, ad copy and landing pages

  • Improve click-through and conversion rates for our PPC campaigns

  • Conceptualise and build display advertising programs to generate leads

  • Partner with Business Unit marketing, Sales Unit marketing and PPC? agency to optimise the paid search channels

Web Channel Management

  • Maintain and lead all aspects of the localised web site content using a content management system (CMS) and ensure overall quality, accuracy and relevancy of the website

  • Design, execute, measure and implement findings from A/B tests to improve the user experience and drive deeper engagement and volume of qualified users

  • Provide creative thinking and innovative ideas to optimise web pages

  • Provide recommendations and digital consulting to Regional marketing teams on the most effective methods of generating leads via the web and digital channels

Digital Marketing Campaigns

  • Collaborate with regional and global teams to craft inspiring content and campaigns that drive traffic and increase customer engagement

  • Craft and optimise websites for demand generation channels and campaigns

Digital Analytics & Reporting

  • Perform data analysis around web traffic and other metrics

  • Set targets, supervise critical metrics, and set up mechanisms to measure campaigns across online channels

  • Provide daily, weekly, and/or monthly digital channels performance reports

  • Use reporting to recommend user-funnel optimisation by channel and impactful insights across the website that will be useful to the marketing leadership team

What you’ll need to do the job

  • Bachelor's Degree preferably in Computer Science, Business or Marketing.

  • Significant progressive experience in digital marketing for a dynamic startup or high growth, European or Global organisation

  • Experience running SEO and PPC initiatives

  • Shown experience of successfully managing PPC campaigns in multiple languages and territories.

  • Proven market growth by driving traffic & leads from web & SEO activities

  • Experience with a Marketing Automation tool (preferably Salesforce Pardot or Marketo)

  • Familiarity with key digital marketing topics: Email marketing, SEO, SEM, marketing automation, A/B testing, content management systems (CMS), localisation, and paid social media.

  • Proficiency with Google Ads, Microsoft Ads, and Google Analytics (and other web analytics and digital advertising tools)

Interested? Join the Leica Biosystems Team!

Our growing team needs you so that we can continue helping our customers do incredible work. We look forward to your application!

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .