Danaher Corporation Senior Manager, Canada Marketing in Markham, Ontario
At Cepheid, we are passionate about improving health care through fast, accurate diagnostic testing. Our mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world’s most complex health challenges. Our associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settings. As a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.
Cepheid is proud to work alongside a community of six fellow Danaher Diagnostics companies. Together, we’re working at the pace of change on diagnostic tools that address the world’s biggest health challenges, driven by knowing that behind every test there is a patient waiting.
Learn about the Danaher Business System which makes everything possible.
The Senior Manager, Canada Marketing is responsible for and accountable for developing, implementing, and executing the regional strategy and marketing plan for Cepheid’s products and solutions, to deliver targeted demand generation to drive topline growth by filling the sales funnel, enhancing funnel velocity, expanding menu utilization, maintaining customers and securing new customer accounts to hit revenue targets in the Canada region. There is a growth opportunity to manage people and participate in and/or lead cross-functional teams or projects.
This position is part of the North America Marketing Organization and will be located in Canada, Cepheid Office in the Markham area. At Cepheid, our vision is to be the leading provider of seamlessly connected diagnostic solutions.
In this role, you will have the opportunity to:
Develop and execute a strategic marketing plan to drive demand generation and core growth while increasing market share in the region: segmentation, market shaping, brand awareness, key opinion leaders’ engagement
Collaborate with Sales, Product Management, Brand, External Communication, Marcom partners to identify and communicate regional priorities; support execution by coordinating cross-functional activities and sharing of best practices
Gather customer, competitive, market, and commercial insights to inform regional strategy as well leverage data and analytics to shape and inform decisions . Drive revenue contributions and market penetration through targeting, contact mapping, campaign and events development, handling of leads, opportunities generation, demonstrating the value of Cepheid’s products and solutions to key personas.
Responsible for establishing initiatives to build market visibility, through the creation and sustainment of a quality contact database to be used in support of sales and marketing initiatives to generate high-quality leads.
Identify customer needs and investigate existing and potential channels to create opportunities to sell existing on-market productions and solutions and implement targeted account-based marketing strategies within prioritized health system locations and throughout the customer journey
Manage and participate in setting and controlling local marketing forecasts, budgets, and key performance indicators (KPI) for the region, as well as actively participating in Growth Rooms
Monitor, track, and analyze the performance and R.O.I. of marketing activities, campaigns, and programs; implement mitigation plans if needed, leveraging DBS tools for continuous improvement
The essential requirements of the job include:
Bachelor’s degree in the field with 9+ years of related work experience OR Master’s degree in the field with 7+ years of related work experience OR Doctoral Degree +3 years of related work experience
Sales/Marketing experience in Medical Device Industry is required
Solid understanding of the Canadian Healthcare System and regulatory environment
Proficiency in Marketing & Strategic business planning, as well as experience in product launches and product lifecycle management
Requires 30% travel
It would be a plus if you also possess previous experience in:
In-depth knowledge and experience In Vitro diagnostics/molecular testing is preferred, and/or experience in Molecular Biology, and the relevant post-graduate qualification would be an advantage
Digital Marketing experience
Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com.
At Cepheid we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part of the time at the Company location identified above and part of the time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cepheid can provide.
When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.
Operating Company: Cepheid