Danaher Corporation Manager, Brand Storytelling in Marlborough, Massachusetts
We need a Manager, Brand Storytelling to join our Brand team and support the growth of what is both one of the newest and most established brands in our industry! Help build a narrative that connects our brand to customers by linking what Cytiva stands for to the goals and values that we share with our customers.
What you’ll do
Develop a global brand story that aligns to strategic priorities and our commercial focus
In conjunction with Comms, Sustainability, Marketing, and Human Resources, develop and lead corporate editorial calendar which provides strategic direction for owned and earned channels – including company website and intranet
Own and manage content strategy for corporate content on the company website, including homepage content
Create differentiated top of the funnel branded content
Represent brand on internal cross-functional teams, such as the sustainability and I&D councils
Ensure brand content align with Cytiva's brand guidelines, local regulatory requirements, and advertising/promotional work instructions
Drive a brand content plan with a clear set of goals and objectives. Track and analyze progress of projects using data to advise real-time decision-making and drive continuous improvement
Build standard operating procedures for the execution, distribution, and amplification of the corporate content
Who you are
Bachelor’s degree in communications, journalism, PR, or marketing
7+ years of corporate communications, public relations, marketing communications, or editorial experience
Proven editorial skills including the ability to adjust content to remain consistent with brand, style, and tone
Have a passion for storytelling and a great eye for design
Experience producing content across all media: print, online, multimedia, or social
Experience leading project teams and running complex projects
Proven ability to empower and work effectively with diverse, cross-functional, global teams across multiple levels (including senior leadership and executives), and outside vendors/suppliers
Experience managing agency, contractor, and supplier relationships
Outstanding written communication, presentation, and planning skills
Adaptable, high energy, standout colleague that can pivot in response to new information or change in priorities
When you join us, you’ll also be joining Danaher’s global organization, where 68,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
Danaher is committed to a diverse and inclusive culture where everyone feels they belong, and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at firstname.lastname@example.org to request accommodation. If you’ve ever wondered what’s within you, there’s no better time to find out.