Danaher Corporation Manager of Digital Marketing Information Architecture in Marlborough, Massachusetts
Help us improve access to life-changing therapies that can transform human health
We are Cytiva, a global provider of technologies and services that advance and accelerate the development and manufacture of therapeutics. Formerly part of GE Healthcare, we have a rich heritage tracing back hundreds of years, and a fresh beginning since 2020.
Our customers undertake life-saving activities. These range from fundamental biological research to developing innovative vaccines, biologic drugs, and novel cell and gene therapies. Our job is to supply the tools and services - the pots, pans, soups and sauces - they need to work better, faster and safer, leading to better patient outcomes.
What you'll do
The Manager of Digital Marketing Information Architecture will be part of a multi-disciplinary digital marketing and e-commerce team tasked with building a website that presents information to our customers in the most useful way possible.
The Manager of Digital Marketing Information Architect will have a significant impact on our business as they own and lead the architectural direction for the next-generation customer journey experience. You will be making a broad portfolio of almost 40k products meaningful and accessible to a varied audience of customers with differing needs. You will collaborate with marketing, product managers, support, and other digital team members to produce a well-formed information system platform that informs, engages and converts customers. You have the experience to architect content against critical user journeys and have deep experience measuring content performance, turning raw data into actionable insights. You’re a customer evangelist who understands informational needs in the Life Sciences industry and possess great empathy for all aspects of the customer journey.
Define the LS Hub information architecture, site navigation, owning IA on content-driven site experiences for Cytiva customer facing web properties
Using a data-first approach - Identify user requirements, conducting research, analyzing user’s needs, preference and working method on content needs and consumption. Conduct website audits, primary behavioral datasets, competitor analysis, and customer research to inform content data strategy
Work with the Marcom Content strategy leader ideating, building and helping achieve content data tagging strategies that give machine learning context for 1-1 personalization
Performing IA activities such as content audits, resulting in content inventories, sitemaps, sketches to communicate website organization
Co-Developing user journeys, personas, and performance metrics to clarify content goals with the Marcom and marketing organization
Develop ability to diagnose IA usability issues, measure the impact of any issues and communicate issue priority and extent to technology partners
Implement IA that categorizes content across all phases of the user journey, from awareness and consideration through to post-sale support, and spanning across the digital hub
Develop measurement strategies that allow reporting which customers belong to which personas and where they currently exist in the user journey that can be actioned by marketing and/or commercial entities
Facilitates and develops organization knowledge by tracking latest innovations or research regarding web design and usability, working closely with UX team; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to the digital hub via increased customer engagement and conversions
Who you are
Requirements Analysis -- ability to spot patterns and trends in content performance and data
Presenting Technical Information
Understanding of database and schema –(organizational structure, outline or framework of a scheme of data), a range of basic understanding should suffice with willingness to learn and get fluent in this critical aspect
Ability to work in a fast-paced environment while balancing multiple priorities
Digitally fluent, willing & able to learn new software platforms
Ability to work independently (self-starter) as well as in a team environment
Personalization experience and/or exposure
Digital & Ecommerce experience
Leading information architecture and site structure analysis
An understanding of web systems like CMS, PIM, DAM.
Demonstrated capability to drive CAP (Change Acceleration Process)
Familiarity with Cytiva products
Familiarity with Cytiva organization and processes
Great attention to detail
Excellent written and verbal communication skills
Ad Hoc Reporting
Ability to analyze and interpret large datasets
Aptitude to adopt new digital tools
Who we are
Whatever your role, we bring purpose and challenge into our everyday work. If you are driven to make the world a better place thanks to science and medicine, you’ll feel right at home here. If you’re flexible, curious and relentless, you’ll belong. If you are excited about a global culture, this can be the place to further your career.
Want to know more? Take a look at our Instagram, Twitter and LinkedIn pages!
Cytiva is a 3.5 billion USD global life sciences leader with over 7000 associates across 40 countries who are dedicated to our mission to help us improve access to life-changing therapies that transform human health. As a trusted partner to customers that range in scale and scope, Cytiva brings efficiencies to research and manufacturing workflows, ensuring the development, manufacture and delivery of transformative medicines to patients.
As part of the Danaher family of companies, our work at Cytiva is supported by a global science and technology innovator. In addition to Danaher’s unrivaled leadership training and professional development programs, our relationship also provides expanded career opportunities across industries and brands. Together, we are united by a shared purpose: Helping Realize Life’s Potential.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here.