Danaher Corporation Marketing Manager, Gene Therapy in Marlborough, Massachusetts
Be part of something altogether life-changing!
Working at Cytiva in the Life Sciences industry means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40 countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.
Cytiva is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.
What you’ll do
Lead the execution of marketing programs/campaign from start to finish, leveraging internal support and driving collaboration
Develop thought leadership and promotion strategy in support of demand creation and funnel acceleration activities.
Provide commercial teams product knowledge in product use, differentiation, positioning, and pricing.
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Ensure that field marketing plans are aligned with the global marketing plan and collaborate with field marketing on selecting the appropriate marketing mix.
Interact with cross-functional teams to create global marketing initiatives and campaigns that showcase the breadth of capabilities within the Cytiva business and includes the development of unique commercial tools that facilitate successful customer interactions.
Orchestrate research to define customer problem statement, unmet needs, buying cycles and personas. Build a global market requirements document that prioritizes customer segments and business opportunities.
Identify target regions and define market trends and competitive landscape.
Develop inputs to support NPI development and product positioning.
Partner with KOLs to build awareness and identify future product needs.
Manage budget needed to execute marketing plan and ensure timely implementation of programs in marketing plan.
Who you are
Bachelor’s Degree in Marketing, Business Administration, Life Sciences, or related field. Advanced degree a plus.
Significant experience in marketing, product marketing, product management or related field
Deep marketing expertise in market & customer insights, product commercialization and branding
Experience with Bioprocess and/or viral vectors strongly preferred
Proven history of developing and driving marketing plans and tactics
Track record of successful cross-functional collaboration
Healthcare product/industry acumen
Innovation – develop new ideas through collaboration and execute on creative ideas
Influencing skills – ability to motivate individuals and demonstrate organizational influence
Team oriented – ability to motivate and work well with diverse, cross-functional teams
Excellent oral and written communications skills
Strong analytical and process skills.
When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.
Given the essential job duties of this position, the employee is required to be fully vaccinated against COVID-19 as a condition of employment, subject to reasonable accommodation and applicable law.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at firstname.lastname@example.org to request accommodation. If you’ve ever wondered what’s within you, there’s no better time to find out.