Danaher Corporation Digital Marketing Specialist in Minneapolis, Minnesota
The Digital Marketing Specialist is a unique opportunity to
Contribute in a meaningful way to execute Esko | Brand Solutions digital marketing efforts. Through channels both paid and organic, in-depth analytics, and working with cross-functional teams and external resources, he/she develops and executes programs to increase website traffic and leads. The ideal candidate is analytical, energetic, and has solid experience working with web-marketing applications.
Critical Success Factors for the Ideal Candidate Profile are:
Develop a digital marketing strategy with digital marketing manager that includes owned, paid, and earned media to improve awareness, engagement, and leads for Esko | Brand Solutions.
Develop strategy and manage digital advertising efforts including pay-per-click, banner advertising, social advertising, retargeting, etc.
Work with Global team to develop and implement SEO strategy.
Evaluate opportunities for digital partnerships throughout our trade publication and OEM network and build measurable growth based on those opportunities.
Work directly with digital marketing manager and others to build digital strategies that will gain us share of voice, share of mind, and leads within targeted verticals.
Work closely with CRM database specialist to grow customer database/visibility through targeted digital strategies (LinkedIn, Facebook, SEO, webinars, PPC, etc.)
Support campaign management to help with marketing efforts to drive effectiveness of campaigns and localization for specific opportunities.
Build and analyze performance of marketing automation and email campaigns.
Assist in managing the Esko | Brand Solutions website including editorial content, features, operations, and reporting/analysis.
We are looking for a professional who has:
Thorough knowledge of popular digital advertising platforms including experience with campaign creation, monitoring, and optimization
Thorough knowledge of Search Engine Optimization including on-page optimization and link building techniques
Experience using multiple web content management systems (preferably WordPress and/or Sitecore)
Experience with an email marketing system
Experience with Google Analytics. Experience with other web analytics tools beneficial.
Experience with marketing automation and CRM software is an advantage.
Excellent communication and writing skills
Excellent project management skills, including organizing, prioritizing, and tracking all phases of a project
Your Education and/or Background Experience will include:
4 year college degree
3+ years marketing experience in a for-profit (preferably B2B) organization
2+ years experience with digital advertising: including on platforms such as Google Ads, Facebook, LinkedIn, and YouTube
1+ year experience managing email marketing campaigns including development of email and tracking and analysis of results
1+ year experience developing and optimizing landing pages for email, PPC, and social campaigns
Proven track record of growing leads and sales through digital marketing
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at 202.419.7762 or firstname.lastname@example.org to request accommodation.If you’ve ever wondered what’s within you, there’s no better time to find out.