Danaher Corporation Marketing Analyst - CRM & Marketing Automation in Mumbai, India
Become a CRM Expert and handle Microsoft Dynamics365.
Responsible for managing various modules in MS D365 CRM viz., Sales, Service, Marketing, etc.
Serve as a custodian of customer database, and responsible for the maintenance and management of customer data to ensure data integrity
Create dashboards and customizable analytics report for business review.
Analyze customer data using CRM and generate reports with recommendations on marketing, sales and service initiatives.
Provide sales support by tracking sales funnel – manage lead generation and inflow from various marketing and promotional channels, qualification of raw leads to Opportunities; work in close coordination with the sales team, build cadence, hold regular follow-up meetings to track weekly progress.
Provide timely and accurate weekly reporting of KPI
Responsible for identifying TG for marketing campaigns based on customer profiling and segmentation; develop correlation with channels and success of campaigns and in turn help in formulating/altering future campaigns
Deliver customer insights and make recommendations by performing data analyses and post marketing campaign evaluations to determine the best mix of channels and messaging.
Undertake spontaneous initiation of any analysis that can generate customer insight or operational projects to add value to the customer relationship
Responsible for optimizing and measuring digital campaigns
Identify, recommend, and implement quality and efficient improvements to CRM processes.
Liaison with the global CRM team to incorporate modifications and communicate the updates to the users; organise training sessions for users on regular basis.
Responsible to plan digital initiatives and execute campaigns for lead generation creating increased visibility of the brand.
Standardize marketing automation processes with regular email campaigns communicating product-related updates to customers, channel partners, sales and service teams.
Post-graduate degree in Business, Marketing, Statistics or equivalent combination of education
Certified CRM practitioner / Experienced CRM Analyst - Microsoft D365 experience mandatory.
3+ years of working experience preferably in Marketing Function – database marketing, customer analytics, business development
At least 1 year of direct employee management experience or cross-functional collaboration.
Ability to work collaboratively with cross-functional teams.
Analytical and statistical skills: Requires strong analytical skills with ability to deliver insightful ideas and draw findings from figures. Must be able to undertake data analysis using statistical tools
Interpersonal skills: Require this skill to develop and build relationships. Should be a good listener
Immaculate planning/organizational skills.
Executes sound judgment, analyses issues, thinks strategically, creatively, and uses innovative ideas.
Exceptional problem solving, decision-making, conflict and change management.
Communication and presentation skills: Must be able to communicate effectively both verbally and in writing, as well as able to communicate quantitative information in a clear and informative manner
Proficiency in the following required:
Expert in Microsoft Word, Excel, and PowerPoint.
MS D365 experience mandatory.
Experience in Marketing Automation software like Eloqua, Pardot, Act-on or like.
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.