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Danaher Corporation Marketing Automation Specialist in Mumbai, India

The Marketing Automation specialist leads Videojet’s efforts to build awareness, thought leadership and lead generation through E-Mail campaigns and online nurturing.

Working with country digital marketing specialists, the marketing automation specialist will design, execute and analyze e-mail marketing campaigns based on provided content. This will include creating landing pages for each campaign. Campaigns will target all aspects of our business – equipment sales, supplies, parts and service. Execution of these email campaigns will require close collaboration with country campaign planners / marketing leaders including proper list suppression to target appropriate customers and non-customers.

The position will also be responsible for developing nurturing campaigns for non-sales ready contacts. These nurturing campaigns will leverage online activity to target visitors with relevant content to establish an ongoing conversation with the prospect ultimately leading to a qualified lead. Knows to build the landing pages with HTML, Javascript or PHP. Creating of API's to connect the tools. Creation of Responsive and Mobile Dedicated Landing pages. Managing of Social Media campaigns.

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here.