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Danaher Corporation Marketing Manager India in Mumbai, India

Leica Biosystems’ mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. We’re a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. Our associates know that every moment matters when it comes to cancer diagnostics. When you come to work, you’re helping develop solutions that enable accurate diagnoses to turn anxiety into answers. Join our diverse, global team of talented people, and be inspired to grow every day.

Leica Biosystems is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.

The India Marketing Manager for Leica Biosystems is responsible for driving revenue and funnel growth through Marketing Strategy and Initiatives. The Marketing Manager is responsible for developing and executing country wide marketing strategy, campaigns and activities that are aligned with the growth initiatives for the country and contribute to revenue. As a business partner for the country General Manager, the marketing manager will define and execute country level marketing initiatives and promotional tools that meet the marketing and business targets. The position requires a good understanding of the pathology science, an excellent level of marketing including digital marketing to leverage digital channels for driving demand throughout the region. Additionally, great project management skills will enable the marketing manager to drive all initiatives and manage external service providers on market research, customer studies and PR strategies.

This position is part of the APAC Marketing Team located in India and will be hybrid. At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives.

You will be a part of the APAC Marketing Team and report to the Senior Marketing Manager, APAC responsible for driving revenue and funnel growth through the development of marketing strategies, programs and campaigns that drive adoption and engagement based on the competitive landscape, executes on successful country product plans and launches, and deepen understanding of customer insights. If you thrive in a fast growing, strategic, performance driven and highly engaged role and want to work to build a world-class marketing organization—read on.

In this role, you will have the opportunity to:

  • Develop and implement country marketing programs (campaigns, virtual events, trade shows, symposiums) promoting the LBS product portfolio to new and existing customers achieving short and long- term revenue growth, ensuring that goals are consistent with the country’s growth initiatives

  • Fosters a solution based, customer centric marketing approach throughout a multichannel marketing initiative. Analyze and report marketing programs efficiency and adjust strategy and tactics to increase effectiveness.

  • Execution of Launch Excellence Standard Work to drive impactful launches and deliver incremental revenue, Define, monitor and countermeasure leading and lagging launch KPI’s, Provide country level pre-work input in product launches. Manage product launch activities and forecasts in alignment with GM

  • Collaborates internally to drive country activities, campaigns, product launches, content creation and Key opinion leaders’ management, Provide input for localization of website content and digital marketing campaigns. Responsible for country level marketing KPIs.

  • Gather and communicates market and customer insights, keeps up to date on competitive products and activities, increase market visibility and analyze country market segmentation and market share (i.e., Mekko)

  • Owns segmentation & local price setting

  • Manage event logistics & provide local event support, ensuring consistency with regional messaging. Provide post-event reports, ROI analysis, and regular status reports on marketing programs and initiatives.

The essential requirements of the job include:

  • Minimum of 5 years’ experience in Marketing, development of marketing campaigns, product management, brand management, marketing strategy or other marketing roles in relevant Region

  • Experience in regional healthcare/diagnostics environment

  • Utilizes critical thinking – ability to analyze and solve complex problems, managing information gaps by relentlessly seeking out Gemba data through stakeholder engagement, able to be flexible in thinking and responds positively to change or setbacks

  • Moves strategy to action – through contribution of action plan creation and alignment, ensuring key milestones are achieved on time, able to prioritize independently effectively, modifies and improves action plans

  • Champions continuous improvement: Observes and seeks information from stakeholders to continuously improve and streamline processes. Can manage multiple priorities and deliver a consistently strong contribution.

It would be a plus if you also possess previous experience in:

  • Experience in marketing tools (i.e., Salesforce, Pardot)

  • Competent with business software (PowerPoint, Excel)

At Leica Biosystems we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part-time at the Company location identified above and part-time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Leica Biosystems can provide.

When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.