Danaher Corporation Marketing Manager, SCIEX India, Mumbai in Mumbai, India
Marketing Manager, SCIEX India, Mumbai
As a global leader in mass spectrometry, SCIEX delivers solutions for precision detection and quantification of molecules to help protect and advance the wellness and safety of all. Because of our 50 years of groundbreaking innovation, our customers can quickly respond to environmental hazards, better understand biomarkers relevant to disease, improve patient care in the clinic, bring relevant drugs to market faster, and keep food healthier and safer. At SCIEX, you’ll find a rewarding role that amplifies your impact on the world and helps you realize life’s potential.
SCIEX is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.
About This Role
This position is responsible for driving the entire gamut of marketing activities for SCIEX across India. The incumbent will be expected to define, develop and deliver all aspects of the marketing strategy and brand development for the Indian business.
Maximize demand generation by managing all aspects of integrated marketing communication for India.
Define and execute marketing communications to improve brand awareness & preference by managing conferences, web and interactive communication, media and public relations
Lead and manage the planning and execution of product launches, marketing initiatives and promotional activities
Formulate strategy for Indian advertising, publications, collateral, events and marketing programs by working closely with Sales, Service and Application Support teams.
Establish, monitor and utilize tracking mechanisms and campaign metrics and analytics in order to maximize marketing effectiveness, campaign performance and drive continuous improvement of marketing initiatives and return on marketing investment
Plan and manage assigned marketing budget
Maintain and develop marketing infrastructure
Ensure a consistent brand strategy in line with global brand strategies and guidelines
Maintain and develop market and customer segmentation models for key SCIEX market verticals with a clear understanding of customer needs, competitive positioning and market growth dynamics.
Conduct internal and external market research, in-depth market analysis, VOC studies and gather competitive intelligence to better understand market trends, dynamics and key opportunities
Define go-to-market strategies for key market verticals, including target customers/segment definition, product and competitive positioning and overall sales and marketing strategy
Translate global marketing campaigns & new product positioning into compelling marketing communications and competitive selling strategies
Develop and implement strategies and action plans that will generate growth for various customer segments leading to increases in market share
Drive sales force effectiveness and ensure sales force readiness
Establish and use KPI and dashboards to drive sales force productivity and short and long term funnel health
Champion the strategy for managing interactions with customers and sales prospects by driving use, adoption and compliance of CRM tool and ensure the system is used to its full potential
Education and/or Work Experience Requirements:
Basic qualification in Chemistry & Post-graduation in Management
10+ years of relevant experience in a B2B environment in Lifesciences or related industry with atleast 3+ years in people management.
Clear thinker with experience in product positioning, market sizing, segmentation and analysis
Demonstrated ability in planning, execution and metrics-based analysis of marketing programs
Exposure to business dealing in sales of high value capital equipment is desirable
Exposure to digital marketing will be an added advantage
Excellent communication skills (written and oral); Strong presentation skills
Experience and ability to build relationships, influence people; good negotiation and interpersonal skills
Good command over the English Language
Proficiency in MS-Office; proficiency in SFDC
Critical Success Factors:
Teamwork - must be able to influence teams/associates from multiple disciplines/companies
Ability to influence others - must be able to inform, convince, and persuade others to action using DBS to drive sustainable results
Results orientation - must deliver sustainable results
Specific technical competencies - must possess skills necessary to be seen as credible
Communication—must be able to effectively communicate in both written and verbal forms
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.
Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.
If you’ve ever wondered what’s within you, there’s no better time to find out.
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.