Danaher Corporation Product Manager in Mumbai, India
Develop & implement strategic marketing plans for Cepheid products for India region including market research and landscape, market sizing, segmentation, content generation and promotion activities
Driving successful launch of new products and leading the development of the IN focused products
Plan and execute campaigns for lead generation creating increased visibility of the brand using multiple channels.
Develop and communicate content for marketing campaigns, eMail campaigns (according to CJM stages and market segments), value propositions, persona development, customer journey development, patient pathways and value selling tools
Conceptualize, formulate, and develop new sales support tools/refine existing tools for campaigns being planned based on the regional needs to establish the brand as a knowledge partner and solution provider.
Develop strategic collaborations for education/promotion activities and marketing initiatives to establish the brand as a thought leader through Conferences, CMEs, tradeshows, involvement with medical societies/institutions, webinars, seminars & Key Opinion Leaders engagement
Training for internal and external stakeholders by working closely with sales/ tech teams/distributors on optimal usage of marketing and sales tools
Hands-on digital marketing and marketing automation tool experience would be an add-on.
Work with internal stakeholders like Global marketing team, regulatory/compliance teams, sales and service teams to garner support in key initiatives, identify and implement improvements to existing products and collect Voice of the Customer (VOC) feedback on our products.
Develop and execute strategies for communicating product-related updates to sales and service teams.
Must responsibilitiesComplete training and compliance courses in time
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.
Operating Company: Cepheid