Danaher Corporation Manager - Transformative Marketing & Customer Programs in New Delhi, India
Responsible for working on online marketing strategy of Beckman Coulter India. Manage all digital activities to improve market visibility– including website, SEO, PPC, social media & e mail campaigns.
Arrange Webinar and webcasts for clinicians/ Lab Managers.
Work with marketing team on digital marketing campaigns (design & execution) to generate MQL’s, Verifying the leads and covert them to SQL’s.
Guards the Corporate Identity standards/ brand recommendation as per global norms for Beckman Coulter India in organizing seminars, printing flyers, booth- design and course programs.
Responsible for managing the overall educational / professional marketing calendar for the assigned region. The event calendar contains around 50 different events per year; some of which could be on holidays and weekends.
Responsible for the planning, preparation, execution and follow-up of events, either directly or through event agencies in-country.
To work on promotional marketing material like collaterals/ brochures development, managing the inventory and ensure availability at all regional offices.
Event management - Managing the timely development of materials for the events through creative agency management and printing companies to ensure efficient execution.
Assists Marketing Head to maintain marketing budget through periodic reviews.
Work in collaboration with global/ HGM & regulatory teams for promo material, approvals on brand guidelines and launching e mail campaigns.
Work with marketing team on Key Opinion Leaders (KOL) contracts, associated logistics, etc.
Manage the vendors for activities related to marketing operations and digital marketing
Conceptualize and work on public relations and media initiatives for the business
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.