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Danaher Corporation Brand Strategy Manager in New York, New York

Be part of something altogether life-changing

Working at Cytiva in the Life Sciences industry means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40 countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.

Cytiva is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

We need a Brand Strategy Manager to join our Brand team and support the growth of what is both one of the newest and most established brands in our industry. Help us to develop and manage our brand in order to build and differentiate Cytiva from the competition. If you are passionate about brand strategy and brand experience, and truly understand and can demonstrate the power of branding excellence to drive company growth, we want to hear from you.

What you’ll do

  • Support the further development and implementation of Cytiva’s brand strategy in order to differentiate and globally position Cytiva as a life sciences leader across customer segments

  • Be an internal champion and agent of change for brand strategy and architecture, across both the Marketing department and the company as a whole

  • Develop, implement, and manage key elements of Cytiva’s brand such as product naming guidelines, brand architecture, to reduce complexity and provide greater clarity

  • Ensure strategic approaches to branding are integrated into our NPI (new product introduction) process, working with all relevant business stakeholders

  • Support brand planning and integration strategies for acquisitions or portfolio changes

  • Manage the development and implementation of a brand messaging framework that leverages brand strategy to connect content across the enterprise

  • Monitor brand trends, customer insights and competitors’ activities, and drive excellence in Cytiva’s approach to brand globally

Who you are

  • Bachelor’s degree in Marketing, Business, Communications or a related field

  • 8+ years of experience, including experience in brand strategy and management, and developing brand messaging and positioning

  • Experience managing brand architecture, product naming, and brand programs

  • Strong familiarity with best practices to measure and assess brand equity

  • Excellent attention to detail and project management skills

  • Exceptional relationship building skills in a cross-functional, highly matrixed global environment

When you join us, you’ll also be joining Danaher’s global organization, where 68,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.

Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.

If you’ve ever wondered what’s within you, there’s no better time to find out.

Cytiva is global life sciences leader with over 7000 associates across 40 countries who are dedicated to our mission to advance and accelerate therapeutics. As a trusted partner to customers that range in scale and scope, Cytiva brings efficiencies to research and manufacturing workflows, ensuring the development, manufacture and delivery of transformative medicines to patients.

Cytiva is part of the Danaher family of companies, a global science and technology innovator committed to helping customers solve complex challenges and improving quality of life around the world.

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .

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