Danaher Corporation Marketing Manager Hematology in New York, New York
Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.
At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.
Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.
The Hematology Marketing Manager for Beckman Coulter Diagnostics is responsible for driving the execution of downstream marketing tactics to provide confidence in our portfolio and develop programs and sales tools to support the success of North American sales team. This incumbent will collaborate extensively with the Business Unit representing the Voice of Customer and Sales to provide input for consideration in the future portfolio and product road maps.
You will be a part of the North America Commercial Operations organization and report to the Director of Marketing . If you thrive in a highly visible, fast-paced role and want to work to build a world-class marketing organization—read on.
In this role, you will have the opportunity to:
Execute on product positioning and messaging to differentiate products in the market and increase the division’s performance and profitability.
Sales enablement – communicates the value proposition of the products to the sales team and develops the sales tools and training to support the selling process of your products.
Product launch – execute on the launch of new products and releases and manage the cross-functional implementation of the plan
Market intelligence – understand customers, customer needs and buying criteria. Develop insights and actions based on VOC. Complete SWOT analyses on competitors and help develop strategies and action plans for winning.
Demand generation – help develop strategy and manage the marketing programs that drive demand for your products
Establishes methods and metrics to track key performance indicators, including market share, customer retention and competitive win in each market segment.
The essential requirements of the job include:
B.S. in medical technology, science, technology or related field; MBA a plus
4+ years marketing experience with emphasis in downstream/commercial marketing strategies, tactics and execution. (Preference with Healthcare and IVD)
Ideal candidate has knowledge of the N. America diagnostics market, preferably in Hematology and/or Urinalysis sales cycles, market drivers, customer needs, competitors, decision-making processes, regulatory and reimbursement impact, market segments. Experience with the sales cycle for capital equipment is highly desired.
Prior experience (ideally in Healthcare/IVD) with developing and executing marketing plans, positioning, pricing, producing sales materials, sales training, and communications.
Written and successfully executed annual marketing/ business plans: strategies, tactics, and metrics to drive and achieve business goals.
Ability to travel 25% with some months potentially higher
It would be a plus if you also possess previous experience in
Demonstrated track record of commercial success.
Ability to work cross departmentally to achieve company strategic vision outside of core product line, identifying, cultivating and ensuring long term company growth.
Ability, talent, commitment and ambition to assume increased scopes of responsibility in organization
Strong interpersonal skills and communications style that will develop confidence not only internally among employees and the Executive Team, but also externally among current and potential customers.
Emotional maturity and ability to create change in an environment where the structure may evolve rapidly.
Excellent problem solving and analytical skills. Ability to perform exceptionally well in fast paced, performance/metric oriented environment.
Ability to work in a large, matrixed organization.
High energy, self-starter with bias for action and sense of urgency, ‘roll up their sleeves’ type individual who is able to get marketing and sales organization excited about their goals
Excellent problem solving and analytical skills. Ability to perform exceptionally well in fast paced, performance oriented environment.
Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at firstname.lastname@example.org to request accommodation. If you’ve ever wondered what’s within you, there’s no better time to find out.