Danaher Corporation Regional Marketing Manager, Gene Writing and Editing, Americas in New York, New York
IDT is the leading manufacturer of custom oligonucleotides and proprietary technologies for genomics applications. Our work is complex and cutting-edge, and our team members are curious, creative thinkers who understand that good data drives smart decisions. At IDT, we realize that although science may be uniform, people are unique. We promote a culture where engaged people are motivated and have opportunities to achieve their full potential, as part of one global team.
IDT is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.
Job Title: Regional Marketing Manager, Gene Writing and Editing, Americas
Location: Remote/Work From Home
As a Regional Marketing Manager for IDT’s global marketing organization, candidates are responsible for understanding IDT market segments, customer workflows and customer needs across the assigned region and use this knowledge to develop and execute regionalized marketing campaigns and product launches that drive IDT awareness and revenue. IDT Regional Marketing Manager candidates must demonstrate seniority and significant experience with all facets of marketing to collaborate effectively with customers and internal IDT associates. This role involves managing and influencing cross-functional teams. Successful candidates will have great leadership and communications skills.
Possess a strong understanding of IDT gene writing and editing market segments, customer workflows, and customer needs across the assigned region through direct customer contact and primary and secondary research.
Work with IDT Product Marketing and Product Management, as well as with global Sales and Commercial Marketing Managers, to develop accurate marketing personas, effective regional-specific customer segmentation strategies, insightful buyer journeys, and useful value propositions and key messages.
Convert this customer and market insight into regional marketing strategies that drive successful lead generation and product launch campaigns.
Collaborate with localization vendors, content writers, branding and public relations, collateral design, and search engine optimization experts to ensure that regional campaign tactics match market segment needs.
Partner with commercial marketing, digital marketing, marketing automation, and web development experts to ensure that marketing campaigns are executed well and in a timely fashion.
Work with IDT leadership to support joint regional business activities and partnerships with key customers and industry groups across the Americas.
Monitor the success of regional marketing campaigns by using advanced digital tagging and metrics to ensure that key performance indicators are met, and campaigns demonstrate a positive return on investment.
Bachelors (4-year) degree required.
5+ years’ demonstrated success in regional marketing in life sciences technology and market segments required.
Synthetic Biology and CRISPR marketing experience strongly preferred.
Product marketing experience strongly preferred
3+ years’ experience with IDT market segment or related life sciences technology and market segments required
Kapost workflow management tool experience preferred
Other Job Qualifications:
Must live in assigned region.
Strong results-focused mentality.
Strong communication and presentation skills required, with the ability to multitask and prioritize large projects.
Superb negotiation and influencing skills a must.
Statistical analysis very helpful.
Strong analytical and troubleshooting skills required.
Strong people management skills required; with proven ability to influence, work, collaborate, and communicate with regional Sales teams.
Experience working with IDT services a very strong plus.
Ability to perform a variety of duties, often changing from one task to another without loss of efficiency or composure.
Ability to maintain both a high standard of courtesy and cooperation in dealing with co-workers.
Ability to accept responsibility for the direction, control or planning of an activity.
Exert up to 10 lbs. of force occasionally and/or up to a minimal amount frequently
Work requires close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
Ability to read pertinent printed material and distinguish colors.
Ability to accurately read measurements on equipment.
Ability to prepare and read written documentation; use of computer.
What We Offer:
Generous Paid Time Off Accruals
16 Hours PAID Volunteer Time Off
10 Paid Holidays
Up to eight (8) weeks of 100% paid parental leave to eligible U.S. associates
401(k) with Company Match
Medical, Dental, and Vision Insurance Options
Integrated DNA Technologies (IDT) conducts drug screens and background checks on applicants who accept employment offers.
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at 202.419.7762 or email@example.com to request accommodation.If you’ve ever wondered what’s within you, there’s no better time to find out.