Danaher Corporation Solutions Content Strategist in New York, New York
Beckman Coulter Life Sciences’ mission is to empower those seeking answers to life’s most important scientific and healthcare questions. With a legacy spanning 80+ years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery. As part of our team of more than 2,900 associates across 130 countries, you’ll help drive our vision of accelerating answers—and our commitment to excellence.
Beckman Coulter Life Sciences is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.
Would you love to use your Content Writing experience to Help Realize Life’s Potential?
Beckman Coulter Life Sciences' Global Commercial Marketing team is looking for a Solutions Content Strategist to support the development and deployment of storytelling content through off- and online channels to promote our products and solutions. An ideal candidate has the ability to partner with Product and Marketing Managers to understand the intended use of planned content and provide counsel regarding what to develop, how to package and recommendations for channel utilization in order to best engage appropriate audiences a various stages of the buyer’s journey.
Proficient writer. Able to adapt style to medium and tone required to convey complex scientific and clinical data in a clear, concise, and compelling manner
Write clear and persuasive copy for website, landing pages, banner ads, PPC ads, email cultivates, brochures, and other means used to engage our customer base
Coordinate, prioritize and multi-task a variety of writing and proofreading assignments
Validated ability to run multiple projects simultaneously and lead projects to deadlines
Partner with internal stakeholders to deliver creative concepts and messaging that persuasively convey Beckman Coulter Life Sciences’ value propositions and achieves marketing objectives in a timely manner
Participate in brainstorming and creative concept meetings; Collaborate with content team to translate strategies outlined in creative briefs into engaging concepts and copy for various business units.
Demonstrate standard methodologies for effective concept and messaging development and measurement
Ensure quality in messaging consistency and execution by proofing partner and own content
Familiarize self with products and services, and target audience to build and adapt copy to the appropriate target customer and vertical
Bachelor's Degree in Marketing, English, Journalism, Advertising or similar and at least 3 years related experience
Experience writing for the life sciences, medical, diagnostics, pharma, or healthcare industries is preferred
Ability to partner with Marketing and Product managers to concept, shape and plan writing assignments to achieve specific objectives
Experience and affinity for writing content for websites, email nurtures, PPC ads and other online channels
Experience taking existing content and adapting it for use across multiple channels
Experienced using creative briefs, persona driven content strategy, competitive analysis, daily management, positioning and lead cultivating
Strong written skills including ability revise, edit, and proofread content as needed. Adept at working within and developing brand guidelines and messaging standards.
Accustomed to meeting deadlines in a fast-paced environment.
Validated ability to understand sophisticated, abstract science-based subjects and express them in a straightforward, consumer-friendly way
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.
Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.
If you’ve ever wondered what’s within you, there’s no better time to find out.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .