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Danaher Corporation Digital Marketing Specialist in Northriding, South Africa

Digital Marketing Specialist, Water Quality Location : Johannesburg, South Africa

DANAHER

Danaher Corporation (http://www.danaher.com/) is an $20 billion company that designs, manufactures and markets products and services with strong brand names, proprietary technologies and major market positions. Driven by strong core values and a foundation provided by the Danaher Business System, Danaher's associates are pursuing a focused strategy aimed at creating a Premier Global Enterprise.

Danaher operates globally with about 50% of its revenues derived from outside the United States. The Company has significant operating businesses headquartered in Europe and has greatly expanded its operating presence in Asia over the past several years. Danaher is a well-capitalized business, which has historically used available cash flow to fund acquisition activity. Our consistent success is the direct result of our people and the Danaher Business System (DBS). DBS has evolved from a collection of manufacturing improvement tools into a philosophy, set of values and series of management processes that collectively define who we are and how we do what we do. Today, our DBS tools are designed to help us excel in areas of GROWTH, LEADERSHIP and LEAN.

WATER QUALITY PLATFORM (https://www.dhwaterquality.com/)

Danaher's Water Quality (‘WQ”) Platform is part of the Environmental & Applied Solutions reporting segment and is a global leader in water quality analysis and treatment, providing instrumentation and disinfection systems to help analyze and manage the quality of ultra-pure water, portable water, wastewater, groundwater and ocean water in residential, commercial, industrial, and natural resource applications. Our water quality business provides products under a variety of brands, including Hach (https://www.hach.com/) , Trojan Technologies (https://www.trojantechnologies.com/) , McCrometer (https://www.mccrometer.com/about-us) and ChemTreat (http://www.chemtreat.com/) . WQ MEA has sales offices in Dubai and South Africa.

DIVERSITY & INCLUSION (https://www.danaher.com/who-we-are/diversity-inclusion) : At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

JOB DESCRIPTION

The Digital Marketing Specialist, WQ MEA will be responsible for driving water quality digital marketing activities to accelerate incremental revenue growth in the region. Through digital and online techniques and analysis, the digital marketing specialist pursues specific goals in lead generation, lead qualification, communication, brand building and conversion. The specialist will be based in Johannesburg, South Africa and reports to the General Manager, Water Quality based in Johannesburg, South Africa.

PRIMARY RESPONSIBILITIES

  • Manage the development, implementation, monitoring, tracking and optimizing of PPC campaigns such as Google AdWords.

  • Manage SEO (Search Engine Optimization) to increase web organic search visibility and ranking.

  • Generate, place and update website content to ensure a highly engaging customer experience, focused largely on localizing the global format and content so that it’s highly relevant to in-country customers and prospects.

  • Create and develop website/landing pages in local language for Southern African countries and through working with translation agencies and distributors.

  • Manage regional eMail campaign creation and execution for Distributors through working with the global digital marketing team.

  • Develop and manage digital marketing campaigns for new products launch.

  • Develop, execute and optimize performance of other interactive properties including web advertisements, landing pages and social media.

  • Create and maintain a centralized resource library for sharing Digital Assets with Distributors and support Distributors with executing digital marketing efforts.

  • Manage the placement of relevant content on external websites, including news sites, business associations etc.

  • Manage, track, and report digital marketing activities and ROIs.

  • Support other digital marketing activities as assigned.

  • Understands and manage the market places to leverage WQ product sales through this channel.

REQUIRED SKILLS AND EXPERIENCE

  • Minimum 2 years digital marketing experience, ideally within a B2B business

  • Experience with search engine marketing: including developing and running pay-per-click campaigns as well as conducting organic search engine optimization.

  • Experience managing eMail marketing campaign including development of email and tracking and analysis of results.

  • Proven track record of growing leads and sales through online marketing.

  • Positive, Proactive, able to multi-task, well organized with an eye for details.

  • Excellent project management skills.

  • Strong interpersonal and communication skills.

  • Proficient in MS Office and good working knowledge of Excel.

  • Level of travel required: Minimal (<10%).

DESIRABLE SKILLS AND EXPERIENCE

  • Experience with social media including Twitter, Linkedin, etc

  • Experience with marketing automation tools such as Marketo

QUALIFICATIONS

  • Diploma/Degree in Marketing Communications/Marketing

RELATIONSHIPS

  • Marketing team and Management of distributor partners

  • Product Managers

  • Sales Managers / Sales Engineers

  • Global Marketing team

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.

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