Danaher Jobs

Job Information

Danaher Corporation Senior Manager, Global Digital Marketing, Optimization in Philadelphia, Pennsylvania

Find what drives you on a team with a more than 70-year history of discovery, determination, and innovation. As a global leader in high-tech filtration, separation, and purification, Pall Corporation thrives on helping our customers protect people. Our products serve a wide range of markets, so if your interests lie along the spectrum of Life Sciences to Industrial, you’ll find a rewarding role here. For the exponentially curious, Pall is a place you can thrive and amplify your impact on the world.

Pall is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

Pall Life Sciences has an exciting opportunity for a Digital Marketing Optimization Senior Manager to optimize the performance of Pall’s website and expand Pall’s digital presence globally to generate more qualified leads, organic and paid traffic, engaged visitors, and eCommerce transactions. Adept at using all optimization tactics and platforms to accomplish these goals and very capable of collaborating with web development, web content, campaign, automation teams, and key marketing partners across the organization.

Core Responsibilities

  • Lead and grow the global Search Engine Marketing (SEM) program for Pall Life Sciences with two direct reports and 7-figure revenue responsibility using Search Engine Optimization (SEO) and Google Adwords Pay-per-Click (PPC) as the primary tactics.

  • Expand Pall’s presence on additional paid digital channels such as Paid Social Media and 3rd party content syndication, develop the standard work for those channels, and offer the new capabilities to stakeholders.

  • Analyze technology trends and identify new opportunities to help drive an enterprise level digital marketing optimization program.

  • Partner with the Sales, Lead Qualification, and e-Commerce teams to increase the quality of traffic generated from SEM efforts.

  • Create and optimize websites and landing pages for paid advertising campaigns.

  • Use reporting to propose funnel optimizations and actionable insights across the website that will be useful both to marketing leadership and day-to-day partners.

To be considered for this role, the ideal candidate should have:

  • 7+ years of progressive experience in digital marketing for a dynamic startup or high growth, sophisticated organization

  • 3+ years current Search Engine Marketing (SEM) experience

  • Undergraduate degree, with an MBA (preferred)

  • Proven experience at the Manager level, preferably handling SEO and PPC for a global brand.

  • Standout colleague and people leader with the desire to lead, mentor and develop a robust and highly engaged team.

  • Familiarity with key digital marketing topics: Email marketing, SEO, SEM, A/B testing, content management systems (CMS), localization, and paid social media.

  • Proficiency with AEM and Google Analytics (and other web analytics and digital advertising tools).

Pall, a Danaher company offers outstanding benefits available from day one.

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.

Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.

If you’ve ever wondered what’s within you, there’s no better time to find out.

#LI-KF18

#LI-Remote

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.

Danaher Corporation and all Danaher Companies require all US and Puerto Rico employees to be vaccinated against COVID–19 as a condition of employment, subject to reasonable accommodation as required by law.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation. If you’ve ever wondered what’s within you, there’s no better time to find out.

DirectEmployers