Danaher Corporation Senior Manager, Integrated Marketing Communications - Remote in Philadelphia, Pennsylvania
Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.
At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.
Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.
The Senior Manager, Integrated Marketing Communications (IMC) for Beckman Coulter Diagnostics is responsible for developing and executing the Integrated Marketing Communications strategy for new and existing products for the Automation and Workflow IT discipline. This individual should have strong business acumen and the ability to craft an elevated story across the solutions. The Senior Manager, IMC must be an expert in omnichannel marketing to drive consistent branding and messaging across the appropriate channels, focusing on the customer journey. In addition, this people manager is accountable for the performance and results of the team and provides leadership to direct reports.
This position is part of the Global Marketing Organization located in Brea, CA, and will be hybrid or fully remote. At Beckman Coulter, our vision is to relentlessly reimagine healthcare, one diagnosis at a time.
This role can be 100% remote
You will be a part of the Global Integrated Marketing Communications, Digital Marketing & Brand Team and report to the Director of the team. If you thrive in a customer-centric, strategic, fast-paced role, have a ‘role-up-your-sleeves’ attitude, and want to work to build a world-class integrated marketing communication organization—read on.
In this role, you will have the opportunity to:
Lead the creation and execution of omnichannel marketing communications plans for new product launches and campaigns in alignment with regional and global product marketing
Own the IMC stream of the Launch Excellence Process; Partner with Global Product Marketing on new product commercialization (including, but not limited to, the development of value propositions and differentiated messaging) and establishing launch excellence best practices for industry-leading products and solutions that save patient lives.
Manage a team of Integrated Marketing Communication professionals, set team priorities and allocate resources to align with business objectives and annual plan
Leverage Voice of Customer insights to map out the customer journey across channels (including digital), develop customer-centric messaging, and design programs with the highest impact
Develop and track key performance indicators to measure the success of marketing communication initiatives.
Partner with product marketing, regional marketers, and creative and digital marketing teams to oversee projects from idea inception to completion within budget and on-time delivery.
The essential requirements of the job include:
Bachelor’s degree in field (marketing, communications, journalism, English or related field) with 14+ years of experience OR Master’s degree and 12+ years of experience
Experience working in the scientific industry (healthcare, IVD, Medical Device, Life Science, or other scientific industry)
Advanced communication skills, ability to quickly distill complex information into a compelling story and communicate to various audiences with an emphasis on executive communication
Demonstrated track record of developing successful marketing communication campaigns for new product launches in the healthcare space
It would be a plus if you also possess previous experience in:
Building and driving adoption of consistent branding and global messaging hierarchy in healthcare IT and/or connectivity industry
People management and/or mentorship
Driving continuous improvement processes and developing standard work
Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.
When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.
Given the essential job duties of this position, the employee is required to be fully vaccinated against COVID-19 as a condition of employment, subject to reasonable accommodation and applicable law.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at email@example.com to request accommodation. If you’ve ever wondered what’s within you, there’s no better time to find out.