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Danaher Corporation Marketing Operations Manager in San Jose, California

KEY RESPONSBILITIES:

  • Marketing Analytics – analyze the effectiveness and performance of marketing campaigns and content – digital vs non-digital. Help Marketing Managers plan their campaigns based on these insights and propose optimizations for campaigns and website. Get 360 view of customers/prospects on all our digital channels to draw insights that will help marketing improved customer engagement and lead generation. Measure and propose ways to optimize ROI/ROMI.

  • Design, help build, and maintain automated reporting, dashboards and analysis to enable our team to leverage marketing reports and insights.

  • Develop system in better understanding cross-channel attribution and customer lifetime value.

  • Project Management - take on new projects to align with business initiatives and marketing process and tools enhancements e.g. eCommerce, chatbot, etc.

  • Prioritize the creation of new or updated of global web experiences, working with stakeholders from marketing and business teams across the company

  • Work with offshore web production team to manage updates to web properties

  • Work cross-functionally to develop and execute eCommerce roadmap and strategy against defined online targets.

  • Marketing automation and technologies - define and execute martech roadmap. Coordinate with internal marketing team’s needs and map out how to enable them using marketing technologies. Hands on experience with marketing automation tools like Hubspot/Marketo required.

  • Direct the operation of the Content Management System (CMS) including workflows and governance for all website properties with good understanding of compliance (GDPR, CCPA).

  • Manage chatbot and develop engaging playbooks to enrich lead quality and conversion rate optimization.

  • Manage digital marketing tools like Google Analytics, Google Tag Manager, Chatbot, Personalization tools like (i.e. VWO, Google Optimize), CMS (i.e. Drupal) and Translation Management Systems.

  • Understanding of customer data platforms (CDP) and how to leverage data for segmentation.

  • Visibility – grow marketing database and monitor to improve engagement with the database.

  • Define audience strategy, an analysis framework and a roadmap to reach identified KPIs

  • Contribute to and support the development and execution of email, website personalization, social and paid channel audience strategies that enables the most effective use of the data assets

QUALIFICATIONS:

  • Working experience with: Hubspot, Salesforce, Google Analytics/Adobe Analytics, CMS.

  • Experience using BI and data visualization tools (ie. PowerBI, Domo), and multi-touch attribution analytics & reporting.

  • Experience working on global websites, including localization and working with regional marketing managers.

  • Experience in eCommerce platforms (ie Shopify, Adobe Commerce, etc). Experience with multi-store, multi-lingual, and multi-currency e-commerce implementations.

  • Experience in audience management, 1st party data, segmentation, customer data platforms (CDP).

  • Must have excellent communication and presentation skills to influence key stakeholders.

  • Understanding of other integrated marketing channels including: email marketing, social media marketing, content marketing, SEO, and SEM/paid advertising.

  • Strong analytical and problem solving skills.

PREFERRED QUALIFICATIONS:

Bachelors Degree

Minimum 3 years of experience

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When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation. If you’ve ever wondered what’s within you, there’s no better time to find out.

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