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Danaher Corporation PPC Specialist in San Jose, California

KEY RESPONSBILITIES:

  • Hands-on experience in setting up and managing paid media campaigns for global markets on PPC platforms including Paid Search (Google Ads, Microsoft Ads) and Paid Social (LinkedIn, Facebook, Instagram, etc.)

  • Execute audience targeting, keyword research and selection, ad group structuring, ad copywriting and landing page testing and optimization.

  • Proactively research and identify the marketability of our products and apply it to paid growth tactics, audience targeting and copywriting

  • Implement and test automated bid strategies to achieve optimal campaign ROI

  • Manage campaign budgets within and across PPC platforms to optimize campaign ROI and daily pacing. Optimize and test for scalable performance across paid search and paid social campaign and ads, as required, in line with critical metrics and goals.

  • Eye for optimizing ad copy and ad formats, across PPC campaigns

  • Produce clear and accurate reporting on campaign performance data. Track daily, weekly & monthly critical metrics to find opportunities for improvement. Produce insights and recommendations on how to improve campaign and ad performance.

  • Coordinate regular reporting and planning meetings with Marketing Mangers to support growth

  • Keep abreast of SEM and PPC industry trends and developments

QUALIFICATIONS:

  • Hands on experience in Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads.

  • Experience managing global based PPC campaigns.

  • Conversion funnel knowledge and overall understanding of optimizing PPC campaigns for pipeline and revenue growth

  • Experience writing compelling & engaging ad copy aligned with keywords and landing pages

  • Experience in data analysis and reporting using Google Analytics and BI Tools to track performance

  • Advanced knowledge of Microsoft Excel; the ability to quickly master Excel-based business and reporting tools

  • Strong project and time management skills and ability to meet deadlines and multitask in face-paced environment

  • Creative thinker with the drive and skill to execute with minimal direction

  • Great teammate with excellent interpersonal skills, self-motivated, energetic, "can-do" attitude in a fast-moving environment

  • Excellent communication and presentation skills to influence key stakeholders

  • eComm PPC management and strategy, a plus

  • Account-based marketing (ABM) experience, a plus

  • SEO skills: on-page, off-page and technical SEO, a plus

PREFERRED QUALIFICATIONS:

  • Bachelors Degree or higher

  • Minimum 4 years of hands-on paid search and paid social experience

  • Google Ads certification required-other platform certifications (e.g. Microsoft Ads, LinkedIn marketing Strategy & Solutions Fundamentals).

When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation. If you’ve ever wondered what’s within you, there’s no better time to find out.

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