Danaher Corporation Marketing Communications Specialist in Shanghai, China
ESSENTIAL DUTIES AND RESPONSIBILITIES:
The incumbent will also be responsible for, but not limiting to the following duties:
Branding VI control (10%)
Work closely with global branding team to get latest VI (Visual Identity).
Promote VI materials to internal stakeholders.
Lead VI change to related assets, such as office decoration, website.
Initiate and execute branding activities, both internal and external.
National & regional event organizing (40%)
Work closely with Product Marketing team to select, organize, coordinate, and execute national & regional events.
Maintain event calendar within the region, review & control events budget, monitor the effectiveness and efficiency by implementing quantitative KPIs such as scoring and lead generation.
Expand brand awareness and generate lead through professional event design, workflow monitoring, material preparation.
Provide professional support to sales regional meetings, including workflow, graphics and artwork design, etc.
Supporting in internal big events, such as Kick-off meeting.
Continuously optimize event workflow and design.
Sales collateral & marketing asset management (40%)
Work closely with global Marcom team to get global marketing asset.
Plan, design, produce and manage marketing collateral, such as pull-up, brochure, gimmicks, video.
Manage marketing collateral storage and consumption process, to be user friendly and efficient.
Control the budget of marketing collateral, to be cost-effective.
Optimize collateral design style to demonstrate brand consistency.
Lead the digitalization of these assets.
General supporting (10%)
Distributing marketing information, ensure database maintenance to store marketing information; Support product managers to collect necessary data, distribution to respective parties.
Support product managers/sales managers to conduct effective marketing activities for brand building, new product launches, regional and local lead generation campaigns.
Assist in marketing internal process.
Manage regular reporting and tracking, interpret implications, report metrics appropriately.
This description is a summary of principle responsibilities and is not intended to include all duties may be assigned.
WORKING RELATIONSHIPS AND CONTACTS:
External contacts for this position include exhibition contractor, exhibition forwarder, advertising companies, hotels, etc.
Internal contacts include all marketing department staff members as well as other department staff in other offices of the company.
SUPERVISION RECEIVED AND GIVEN:
The incumbent of this position is responsible for his/her own work. Only new work is reviewed before issue, all other work is handled independently, reporting status to managers/supervisor. Some work requires analysis and use of initiative and independent judgment, but most assignments are specific and well defined.
EDUCATION & SKILLS:
Bachelor’s degree or above, in marketing or business
Excellent English skills in speaking, reading and writing
Strong writing skill in Chinese
Demonstrated skills in Excel and PPT for reporting and analysis work
At least 2 years marketing communications experience.
Agency experience is welcomed.
This position also requires:
Strong communication sense and skill to all levels
Produces clear, understandable documentation geared for all audiences
Be creative and entrepreneurial thinking
Strong process and data driven thinking
Systematically gathers relevant information, considers a broad range of issues or factors
Understands goals, objectives and barriers to achievement for defined area of focus
Prioritizes assigned work assuring milestones are achieved
Strong motivation and initiative in making progress, goal oriented
Be able to work under pressure, self-controlled
This position may require business traveling in a frequently situation (30%).
This position functions in a general office environment.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .