Danaher Corporation Marketing Manager in Shanghai, China
Help us improve access to life-changing therapies that can transform human health
We are Cytiva, a global provider of technologies and services that advance and accelerate the development and manufacture of therapeutics. Formerly part of GE Healthcare, we have a rich heritage tracing back hundreds of years, and a fresh beginning since 2020.
Our customers undertake life-saving activities. These range from fundamental biological research to developing innovative vaccines, biologic drugs, and novel cell and gene therapies. Our job is to supply the tools and services - the pots, pans, soups and sauces - they need to work better, faster and safer, leading to better patient outcomes.
What you’ll do1.Collecting win/loss & competitive insight on portfolios at regional level; feedback to global marketing; recommend and develop marketing programs to adjust product positioning and improve win rate.2.Collaborating with commercial leadership and global marketing to develop the region market and growth forecast.3.Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.4.Providing region input to business cases for products/upgrades that are at concept stage, work with Global Marketing to develop, test and prototype new product ideas5.Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.6.Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD).7.Validating global value proposition and messaging and adapting for regional use.8.Prioritizing and mapping customer segments and works with modality on demand creation activities to achieve NPI and business objectives.9.Developing and supporting product-specific KOL’s and advisory boards.10.Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.11.Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively.12.Identifying and establishing reference and show sites.13.Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate14.Coordinating product training for commercial teams by leveraging Global Marketing and Global Product Management support15.Providing commercial teams product knowledge in product use, differentiation, positioning and pricing
Who you are16.Master’s Degree or PhD in Bio-Tech, Bio-molecular, Bio-chemistry or related field17.Minimum 3+ years’ experience in marketing, product marketing or related field18.Leadership skills to lead teams and shape/lead growth vision and marketing strategy19.Team oriented – ability to motivate and work well with diverse, cross-functional teams20.Excellent oral and written communications skills21.Strong analytical and process skills
Who we are
Whatever your role, we bring purpose and challenge into our everyday work. If you are driven to make the world a better place thanks to science and medicine, you’ll feel right at home here. If you’re flexible, curious and relentless, you’ll belong. If you are excited about a global culture, this can be the place to further your career.
Want to know more? Experience life at Cytiva on our Careers website, Instagram channel and LinkedIn page!
Cytiva is global life sciences leader with over 7000 associates across 40 countries who are dedicated to our mission to advance and accelerate therapeutics. As a trusted partner to customers that range in scale and scope, Cytiva brings efficiencies to research and manufacturing workflows, ensuring the development, manufacture and delivery of transformative medicines to patients.
Cytiva is part of the Danaher family of companies, a global science and technology innovator committed to helping customers solve complex challenges and improving quality of life around the world.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here.