Danaher Corporation (Sr.) Product Marketing Manager, TB and Virology, APAC in Singapore, Singapore
ESSENTIAL JOB RESPONSIBILITIES:
Deliver and execute upon strategic marketing plans:
Develop marketing plans for TB and virology portfolios
Monitor market data to identify APAC market trends and opportunities for the portfolio
Partner with Global Marketing, Country Marketing, Operations, and the commercial teams to ensure successful launch of new products
Represent APAC Marketing on Launch Excellence core teams through to product launch
Work closely with the Global Marketing team to provide feedback/insights for product life-cycle management
Drive awareness and demand for Cepheid products and services:
Identify key opinion leaders and medical organizations throughout the region and to cultivate those relationships to build a strong network in the region
Provide support, tools and training to the country and distribution teams
Drive publications for the product portfolio ensuring we are well represented at conferences and in peer reviewed journals
Initiate key scientific and health economic studies and projects
Provide regular updates on competition and Cepheid market penetration and competitive trends
Be an integral part of the transformative marketing strategy and digital approach for the TB and Virology portfolios in APAC
Achieve business objectives and revenue targets:
Participate in forecasting/planning projects and support demand planning
Drive lead generation and acceleration of opportunities into the sales funnel
Map marketing/sales collateral to marketing/sales funnel stages
TRAINING RESPONSIBILITIES: (REQUIRED)
Complete all assigned and required training satisfactorily and on time
For people managers, ensure your associates attend and complete all required trainings satisfactorily and on time.
Education and Experience (in years):
Bachelor’s degree with 5+ years of related work experience OR
Master’s degree in field with 3+ years of related work experience OR
Doctoral degree in field with 2+ years of work experience.
Knowledge and skills:
Demonstrates knowledge of products and their application
Prior product launch experience and prior product development experience is preferred
Experience with digital approaches to marketing would be beneficial
Communicates effectively and strong team player/collaborator with various internal constituents, customers and other stakeholders
Excellent presentation skills; able to multi-task across broad number of products and disease states
Must be able to stand for several hours. Work may involve repetitive arm/wrist motions.
Position requires 20% travel.
Must be fluent in English and other languages are an advantage
The statements in this description represent typical elements, criteria and general work performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills for this job.
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.
Operating Company: Cepheid