Danaher Corporation Digital Marketing Specialist – PPC in St. Ives, United Kingdom
Digital Marketing Specialist - PPC
Linx Printing Technologies is seeking a Digital Marketing Specialist who knows how to set up, maintain and optimise PPC campaigns, and drive conversions through digital marketing.
Reporting to the Channel Marketing Manager, you will be responsible for building the Linx digital presence and driving increased inbound revenue for the business. This position will provide you with the opportunity to develop your marketing knowledge as part of a global marketing team and be potentially the next step in your career within Linx and across the Danaher group worldwide.
We believe that real breakthroughs come from teams that think big and respect each other’s differences. Our deeply embedded commitment to continuous improvement reminds us that we can keep learning, keep improving and keep striving for better. And we would love to have you on this journey with us!
The successful candidate will have a dynamic and hands-on, agency-style approach to digital marketing, with experience of maintaining and optimising PPC campaigns and improving SEO. Experience of applying digital marketing best practice and monitoring relevant web metrics, identifying and exploiting marketing opportunities and delivering effective digital content.
You will be able to drive digital performance in the USA and India markets and within our distributor partner network, by improving Linx digital presence and lead generation.
As a Digital Marketing Specialist at Linx, you will:
Manage Linx PPC accounts for USA & India, improving Linx digital presence and lead generation and identifying new digital opportunities
Monitor digital & lead performance and metrics, including interpreting website analytics and building meaningful reports
Maintain Linx website content & build landing pages, including reviewing page performance and identifying content and keyword improvement areas
Work with the local Linx Marketing Teams and distributors to achieve joint targets that support the continued growth of our business
Assist in developing digital education and training tools to enhance channel partner capability and digital performance
Critical Success Factors for the Ideal Candidate Profile are:
Motivated and Driven – goal-based approach to marketing with the ability to self-learn to maintain up to date digital knowledge and driven to solve problems to achieve results
Analytical – ability to develop analysis and build meaningful reports, with experience of working within a process driven & result-oriented environment
Team Player and Collaborator – make connections with both internal teams and external stakeholders to understand business needs, and work cross departmentally to achieve the company vision
Innovative - approach work with innovation at the forefront of their mind
Flexible and creative professional style with the ability to build relationships, influence and challenge the status quo
Your Education and/or Background Experience will have:
In-depth experience and knowledge of setting up and managing Google Ads and search engine marketing, potentially within a digital agency environment, to grow online marketing leads & sales for a B2B organisation
Marketing relevant qualification with demonstrable knowledge of digital marketing
Working knowledge and experience of using Google Analytics and Search Console to conduct web analysis and reporting
Experience of maintaining website content using a Content Management System, ideally with some experience of HTML and CSS and management of CMS systems
Knowledge of Search Engine Optimisation and experience in other paid advertising & PPC systems (other than Google Ads) desirable
Experience of training on digital skills desirable
The role offers a flexible working environment with options to work from home and vary working hours.
Given the global audience the role may require some international and UK travel in the future, when business travel resumes (approx. 10%)
Linx Printing Technologies is renowned globally for Coding and Marking solutions. Manufacturing industries far and wide benefit from our expertise in batch and date coding of products and packaging. As a key player in continuous inkjet, laser marking and thermal transfer overprinting, we hold a significant and increasing worldwide market share, achieved by continuing emphasis on engineering excellence and best in class products, outstanding marketing and customer service, and professional management. Linx is part of Danaher’s Product Identification Platform.
More about Danaher
Danaher is a global science and technology innovator committed to helping customers solve complex challenges and improving quality of life around the world. Our trusted brands hold unparalleled leadership positions in diagnostics, life sciences, and environmental and applied solutions. With more than 20 operating companies, our globally diverse team of 65,000 associates is united by a shared purpose: to help realize life’s potential.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .