Danaher Corporation Product Marketing Manager HPLC in Torrance, California
The Product Marketing Manager HPLC is responsible for effectively planning, communicating, and tactically implementing strategic demand and revenue generation campaigns for core LC products and core content, both to the market at large and to internal stakeholders.
Drive brand awareness and market visibility through Transformational Marketing based campaigns that include digital, advertising, KOL collaborations, webinars, events, public relations, and trade shows.
Produce creative, engaging content while ensuring adherence and cohesion to portfolio’s overall brand strategy, identity, and messaging
Responsible for the commercial strategy for new HPLC product launches including Launch Excellence development, implementation, and sustainment
Hone a foundation of market/customer needs and competitor knowledge for key brands across global markets to guide the continuous improvement of marketing initiatives and evolution of brand identities
Develop and implement advertising and Lead Management projects to strengthen sales funnel
Conduct and analyze market research to guide strategic development, support product positioning, and test messaging for marketing materials
Establish, track and report metrics for the measurement of marketing program effectiveness/attribution
Weekly campaign and content Visual Management communication with commercial organization and core-teams to convey timelines, status, and success
- Bachelor’s degree in the life sciences or marketing required; MBA a plus
Minimum of 5 years of professional experience; sales, product marketing, or product management experience preferred. 1 year of lab experience with HPLC use preferred.
Ability to Travel up to 20% of the time
Experience in technical or copywriting
Experience developing agile and comprehensive GTM marketing campaigns
Experience interacting and leading cross-functional team projects
Demonstrated experience in CRM segmentation utilization and data-driven marketing and analytics.
Proven knowledge of digital marketing channels and their most effective use
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .