Danaher Jobs

Job Information

Danaher Corporation Digital Marketing Specialist - Poland in Warsaw, Poland

Digital Marketing Specialist

Who we are

Our mission is to advance the creation, communication, and delivery of color and appearance. We strive to be the most trusted organization delivering the best customer experience in color technology.

X-Rite Pantone are the specialists in blending the art and science of color, we provide complete end-to-end color management solutions for our clients in every industry where color matters. Our customers are companies representing printing, packaging and visual arts, cosmetics, textiles, plastics, automotive, paints, and health care.

What we value

We empower creativity and unconventional thinking to help us uncover breakthrough solutions and accelerate the pace of innovation. We believe with conviction that diversity helps us uncover more powerful customer insights and ultimately creates a competitive advantage in the markets we serve.

And we would love to have you on this journey with us! Apply today.

About The Role

The role will lead X-Rite’s paid and organic search marketing efforts for Eastern Europe and will be based in Poland. Through in-depth analytics and working with cross-functional teams and external resources, you will develop and execute programs to increase inbound traffic and leads from the web. The Digital Marketing Specialist will bring new ideas to the table whilst pushing the boundaries of existing practices by demonstrating a ‘continuous improvement’ mind-set to grow the business in the most cost effective way. Working with both the local and global marketing teams, you will be team orientated while remaining versatile, open minded and be able to work autonomously when needed.

Key Responsibilities:

  • Developing & delivering Eastern Europe strategy to improve & expand X-Rite’s digital presence and digital lead generation

  • Design & deliver integrated digital campaigns both directly and in partnership with distributors to drive leads

  • Lead SEO (Search Engine Optimization) to increase organic search visibility and ranking

  • Manage the development, implementation, monitoring, tracking and optimizing of PPC (Pay-Per-Click) campaigns such as Google AdWords. This includes identifying and tracking industry keywords and their popularity.

  • Build and maintain AdWords landing pages, building content and structure that drives Click Through Rate and leads

  • Drive impactful incremental revenue growth by generating high quality sales ready leads from new customers.

  • Work closely with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of our customers

  • Create a social presence on social media including Twitter, Facebook etc

  • Lead e-mail campaigns and execution of digital and related marketing campaigns

  • Report & analyse on key performance indicators and find opportunities for improvement on a monthly basis.

Knowledge, Skills and Experience:

  • Strong competency in verbal and written in Polish as well as English. Russian or any additional Eastern European language would be an advantage

  • Bachelor’s degree or equivalent

  • Ability to work in an office or remote environment

  • Goal-oriented, self-starter motivated by metrics and the achievement of goals

  • Shown success in handling metrics and data and working in a quantified commercial environment

  • Thorough knowledge of Search Engine Advertising/Search Engine Marketing including campaign creation and optimization

  • Experience using a web content management system

  • Essential skills include AdWords, Analytics, Google Search Console and Microsoft Excel

  • Experience with the following will be desirable: CRM Systems (Salesforce.com), SEO Optimization tools (Bright Edge, Conductor, SEM Rush, MOZ), Marketing Automation tools (Pardot), Analytics & Intelligence platforms

Our offer

We grow talent; we give you the opportunity to develop your career based on your strengths. X-Rite is a career destination for engaged, passionate and talented people who are driven to seek innovation, growth and opportunity.

A career with X-Rite will push you and challenge you, providing growth opportunities and the prospects to advance your career.

If you are a driven high achiever, you will work with committed, like-minded people, giving you the support to reach your full potential.

At Danaher, your potential is amplified. Our culture of continuous improvement defines who we are, drives our success, and translates to a career without limits for our team of 65,000 intellectually curious associates.

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .

DirectEmployers