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Danaher Corporation Director, Digital Marketing Transformation in Washington DC, District Of Columbia

Cepheid is looking for an experienced Director, Digital Marketing to translate our digital corporate and product marketing efforts into a cohesive strategy. Our ideal candidate should be able to collaborate with different teams to ensure brand consistency. Ultimately, you should be able to plan and deliver an effective digital strategy to achieve our business goals.

ESSENTIAL JOB RESPONSIBILITIES:

  • Establish a cohesive digital strategy for both corporate and product marketing across multiple market segments

  • Lead, inspire, and train associate members within the department

  • Design and implement company digital strategies within budget requirements

  • Set specific digital objectives and monitor progress

  • Ensure smooth operation for all digital tools and applications (e.g. website, blogs and social media)

  • Oversee digital projects

  • Analyze SEO and marketing metrics

  • Generate innovative ideas to increase web traffic

  • Train internal teams to use digital technologies

  • Collaborate with internal teams to ensure brand consistency

  • Suggest new optimization methods to improve customer experience

  • Ensure web best practices are met

  • Research and evaluate best tools for digital programs. Ensure smooth implementation and operation for all digital tools and applications (e.g. website, blogs and social media)

MINIMUM REQUIREMENTS:

  • Bachelor’s degree with 14+ years of experience and 10 + years work experience as a Digital director; agency experience a plus

  • Master’s/Doctoral degree with 12+ years of experience

  • 4+ years managing people

  • Solid experience with online marketing tools and web-based technologies

  • Understanding of building a brand into new market segments

  • Understanding of how digital channels work

  • Hands on experience with SEO/SEM and CRM software

  • Excellent interpersonal and team management skills

  • Strong analytical skills

  • BSc degree in Marketing, Digital technologies or relevant field

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .

Operating Company: Cepheid

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