Danaher Corporation Director, Clinical Decision Support Global Marketing in Washington, District Of Columbia
Beckman Coulter Diagnostics, an operating company of Danaher Corporation, is recruiting a Director of Global Product Marketing, Clinical Decision Support.
This position can be located in Brea CA or remote based within the US.
Wondering what’s within Beckman Coulter? Take a closer look.
Join a team where you can be heard, be supported, and always be yourself. At Beckman Coulter, a Danaher company, we’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates.
At first glance, you’ll see we are dedicated to advancing and optimizing the laboratory to move science and health care forward for more than 80 years. Look again and you’ll see we are invested in you and you’ll have the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.
And no matter where you look at Beckman Coulter, at the heart of what we do, you’ll witness our shared purpose—helping realize life’s potential—in action.
Our work helps improve millions of lives. We hope you’ll see yourself here, too!
As the Director of Global Product Marketing for our Clinical Decision Support (CDS) business, you will be responsible for developing the new product launch commercialization strategies and launch execution for the CDS portfolio of products.
You will partner with many internal and external constituents including physicians and laboratorians, clinical/medical/scientific affairs, business units, market access, and global/regional marketing colleagues.
This role reports to the Senior Director, Global Product Marketing.
In this role, you will:
Play the core team leader in the execution of Beckman Coulter’s New Product Launch Excellence Process (LEx) which includes the development of product marketing plans, new product launch campaigns, and early-customer adoption & advocacy plans, along with many other associated activities.
Work with Business Unit & Global Market Development colleagues to engage physicians and laboratory experts in support of Voice of Customer research projects, product positioning, and clinical market development activities.
Collaborate with colleagues on the research and creation of price/value curves resulting the development of global pricing guidance and monetization strategies for new CDS launches.
Collaborate with colleagues to develop the unique value proposition associated with CDS products under the umbrella of Beckman Coulter’s comprehensive value proposition which speaks to the benefits of our combined solutions.
Create selling & marketing collateral supported by quantifiable evidence and review all campaigns and sales collateral developed by the team before launch.
Measure team success through daily management of key metrics/KPIs which may include lead generated; region revenue/ASP; market share by category by customer segment; Apply problem solving process and countermeasures as needed to ensure target achievement.
Successful Candidates will have:
Strong business and financial acumen
Superior communication skills with customers & internal partners
Ability to develop business cases and communicate succinctly to executive leadership
Excellence in interpersonal communications and influencing, experience of partnering with clinical key professionals, scientific or clinical background to drive and implement new product launch and customer adoption strategies
Bachelor’s degree in a related field with 15+ years of experience or Master’s degree with 12+ years of experience or Doctoral degree with 10+ years of experience.
Requires a minimum of 10 years of general marketing experience with increasing responsibilities.
Requires a minimum of 4 years marketing or selling healthcare IT and/or Software as a Medical Device solutions to hospital buyers.
Deep understanding and experience with new product launch and market development practices in medical device, pharmaceutical or IVD industries.
Combination of Upstream Marketing experience, detailed understanding of healthcare landscape, regulatory, reimbursement and operational practices and patient treatment flows across multiple disease states. Ability to identify treatment and diagnostic gaps and position existing products and product concepts within clinical context.
Command of Marketing methodologies and techniques. Superior project management skills.
Ability to travel globally.
Beckman Coulter, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to associates’ and their families’ lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.
We believe that creativity and innovation thrive when the most diverse set of voices are heard, and that’s why we’re taking concrete steps to ensure that we’re fostering an inclusive and engaging workplace for our team. If you’d like to learn more, read stories from our associates on our Careers Blog (https://jobs.danaher.com/global/en/blog) or contact one of our recruiters.
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at 202.419.7762 or firstname.lastname@example.org to request accommodation.If you’ve ever wondered what’s within you, there’s no better time to find out.