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Danaher Corporation Global Digital Marketing Manager (m/w/d) in Wetzlar, Germany

Leica Microsystems has helped shape the future of microscopy for over 170 years by developing groundbreaking optical and digital solutions. As a global leader, we’re driven by continuous improvement to excite our customers and to create the best work environment for our people. Customer focus, innovation, and teamwork are at the core of our culture and the foundation of our success.

Want to be part of a company whose products are part of cutting-edge research around the world? Join Leica Microsystems in our commitment for brilliant solutions and insight.

Leica Microsystems is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

Global Digital Marketing Manager (m/f/d)

This role will take you to different exciting business environments where we commercialize our microscopy imaging solutions, whether it is in Life Science Research (LSR), in the Surgical environment or in the Industry (e.g. Microelectronics, Automotive etc.)

Your Responsibilities:

  • Leading globally the growth for some of our Digital channels (web & e-mail) under his/her responsibilities

  • Designing, creating, and delivering digital marketing programs to support growth of company products and services for EMEA. Through in-depth analytics and working with cross-functional teams and external resources, the Digital Marketing Manager develops and executes programs to increase website traffic, leads, and revenue.

  • Drive the Global strategy for growth through the Digital channels (web & e-mail) under his/her responsibility

  • Monitor the performance at the global level of the channel under his/her responsibility and implement and/or support regional digital marketing manager to implement the actions requested to optimize its/their impacts on the growth

  • Lead the Global Daily Management (DM) activities, define and implement the Standard Work linked to the Digital channels under his/her responsibility

  • At the geographical level you support campaigns for existing and new products; assist in drafting creative and contextual communication for outbound and inbound marketing activities; optimize lead nurturing and marketing automation processes; report & analyze on Key Performance Indicators (KPIs) and identify opportunities for improvement; coordinate and create digital content, make data-driven recommendations around marketing spend relating to multi-channel campaigns

Our Expectations:

  • MSc/BSc degree in Business, Marketing, PR with a Digital Marketing emphasis

  • Several years of proven digital marketing experience required - channels (web & e-mail)

  • Experienced to operate in a Global corporate environment

  • Knowledge of email marketing, SEM, HTML

  • Knowledge of marketing systems including Pardot, CRM/SFDC, Google Analytics

  • Understanding of current online marketing concepts, strategies, and best practices, and stay abreast of emerging trends in the digital ecosystem

  • Passion for achieving business results

  • Good working knowledge of PowerPoint, InDesign, etc.

  • Excellent analytical and project management skills

  • Ability to work under tight deadlines

  • Strong verbal and written communication skills

  • Fluent in English and German plus another European language desirable (French, Spanish, Italian preferred)

What We Offer:

  • Competitive Salary and Bonus/Commission Scheme

  • Attractive Benefits Package (Pension, Healthcare and many more benefits)

  • Continuous training, support and focus on your personal development

Get More Insight

Learn more about what we do and who we are by watching our company video “We Are Leica”: https://www.youtube.com/watch?v=1zHmalqMXN4

Are you interested to discover new opportunities in an innovative, team-oriented environment? Do apply online with your complete documents (cover letter, CV, certificates). We are looking forward to your application!

Do you have questions regarding the application process?

Franziska Schneider (Human Resources)

+49 6441 29 2836

When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.

If you’ve ever wondered what’s within you, there’s no better time to find out.

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .