Danaher Corporation Senior Marketing Manager, Digital & Marcoms in Wokingham, United Kingdom
IDBS is a leading global provider of advanced software for research and development organizations to securely capture, manage, share, and exploit structured and unstructured data. IDBS’ software platform powers process design and execution while delivering deep insights that drive innovation. By enabling our customers to deliver high-quality therapeutics to patients faster and more cost effectively, IDBS is accelerating biopharmaceutical development into the digital age. Our customers trust us with their data so they can get back to what they do best: science that betters lives.
IDBS is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.
The Senior Marketing Manager, Digital & Marcoms uses digital platforms to drive the marketing funnel through all funnel stages. They'll implement external PR & communication strategies at TOF (top of funnel) that increase category and brand awareness, ToM (top of mind), SOV (share of voice) and brand familiarity to help build global product sales. They will lead all aspects of outbound programs as well as running IDBS’s social media channels and using employee advocacy to increase the external reach of IDBS messaging.
In addition, the Senior Marketing Manager, Digital & Marcoms will:
Lead the digital marketing strategy and coordinate the team that runs the tactical digital campaign calendar and related multi-channel, targeted campaigns, via paid channels & platforms.
Lead all aspects of outbound marketing such as nurture programs, eblasts, webinar promotion and recruitment support and customer communications.
Lead and help the marketing team improve the SEO program by partnering with SMEs and content creators to develop SEO-relevant content.
Oversee the DRIFT chatbot program by working with the Business Development team to develop the DRIFT Chatbot playbooks in order to increase lead qualification and improve the tool’s effectiveness.
Develop, coordinate and implement the annual marketing communications editorial calendar for all communication strategies, concepts and programs, both external and internal.
Interested in this opportunity? You'll need to have:
Bachelor’s degree or higher with solid Marketing experience. CIM / IDM qualifications are desirable but not essential.
Experience in digital marketing, marketing communications (Marcoms), domestic and international marketing, including experience working closely with Commercial functions. Preferably this would be in the B2B technology, pharmaceutical or life sciences industries.
Product marketing experience (including campaigns, new product launches, Go to Market tactics) would be viewed favorably but is not required.
A good knowledge of all MarTech (marketing technology), ideally with specific knowledge of Salesforce, Pardot and DRIFT or other chatbot technology.
Best Team Wins! #imaginedifferent
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.